Therese Wilbur
Associate Professor of Clinical Marketing at USC Marshall School of Business
Biography
USC Marshall School of Business
MBA, University of Southern California; BA, University of St. Thomas
Therese Wilbur has 20 years of business experience from her positions at Andersen, Prudential and Mattel. She has extensive marketing experience from Mattel, where she was Senior Marketing Director of International Marketing for Girls/Barbie. Her global marketing expertise includes both B:C and B:B marketing, brand management, marketing strategy and execution, advertising, distribution, packaging and product development. She has directed and completed the entire new product development process, from opportunity identification to concept generation and selection to product development and launch.
Read about executive education
Other experts
Rodrigo Perez-Vega
Dr Rodrigo Perez-Vega is an Associate Professor of Marketing at Henley Business School. His research interests are in digital marketing, online consumer behaviour, social media marketing, social CRM, and applications of AI to marketing. Rodrigo holds a PhD in Management, where he looked at the r...
Maria Guadalupe
Maria Guadalupe is Professor of Economics at INSEAD and the Academic Director of the INSEAD Randomized Control Trials (RCT) Lab. Maria obtained a PhD in Economics from the London School of Economics in 2003. Prior to joining INSEAD in 2012, she was an Associate Professor in the Economics and Fina...
Jamil Jaballah
Areas of expertise Rating agencies Corporate Finance Corporate Governance Corporate Social Responsibility (CSR) Biography Jamil joined Grenoble Ecole de Management in 2016 as Assistant Professor of Finance. He obtained his Ph.D in Finance from the University of Toulouse 1 Capitole in 2014. His ...
Popular Courses
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Looking for an expert?
Contact us and we'll find the best option for you.