Rodrigo Perez-Vega

Dr Rodrigo Perez-Vega is an Associate Professor of Marketing at Henley Business School. His research interests are in digital marketing, online consumer behaviour, social media marketing, social CRM, and applications of AI to marketing.

Rodrigo holds a PhD in Management, where he looked at the role of immediacy as a determinant of Facebook fan page engagement. He also holds a Master of Research, an MSc in Strategic Project Management and a BA (Hons) in Marketing.

Rodrigo has been invited to deliver workshops and conferences at the Q&A Summit, SME World Summit and the Social Media Summit. He actively engages with industry in the UK, UAE and Mexico for his research projects and he was awarded best literature review at the Doctoral Colloquium of the Academy of Marketing in 2014.

Rodrigo co-authored the book “Essentials of Digital Marketing”. The book provides an engaging introduction to digital marketing to help students and marketing professionals understand the impact of digital channels on marketing operations.

Rodrigo’s professional experience is in brand management, entrepreneurship and digital marketing. He has worked for multinationals in FMCG industries and digital marketing agencies. He has also launched an online counselling platform called Instant Counselling. He has work experience in several South American countries, the UK, France, Spain and the Middle East.

Specialisms

• Digital Marketing
• Social media
• Online consumer behaviour
• Artificial intelligence in Marketing
• Sharing economy

Education & Qualifications

• Sept. 2011- Jun. 2016
  Heriot-Watt University (UK)
  PhD in Marketing (Digital Marketing/Social Media)
• Sept. 2008 – Jun. 2010
  Politecnico di Milano (Italy)/ Umeå University (Sweden)
  MSc. Strategic Project Management (Distinction)/ Msc. Management
• Aug. 2002 – Dec. 2006
  ITESM (Mexico)
  B.A. Marketing (Distinction)

Teaching Experience

• Digital Marketing Strategy & Planning
• Social Media Analytics
• Digital Marketing
• Marketing Communications
• Advances in Digital Marketing
• Marketing Sustainability
• ICT in the SME context
• International Marketing
• Marketing Perspectives
• Enterprise and its business Environment
• Organisational Behaviour
• Business Strategy
• Principles of Marketing

Other Professional Experience

• September 2020 – Content Marketing, Social Media Marketing, and Advanced Paid Search [workshop – Samsung Baltics]
• September 2018 – “World of Work: Enlightening the dark side”
• September 2018 – Inteligencia Artificial: perspectivas, oportunidades, y retos para el consumidor y la mercadotecnia. 10mo Congreso Internacional de Investigación. Universidad Autónoma de Tlaxcala: Septiembre
• July 2018 – “Principles of Marketing” Oxford Summer Seminars
• July 2017 – “Principles of Marketing” Oxford Summer Seminars
• April 2016- “A scientific pespective to fan paga engagement” – Social Media Summit.
• March 2016 – “The science of marketing: How applying research in marketing can improve the SME business?” – SME World Summit (workshop)
• March 2016- “UAE Inter-School Business Challenge” (Competition organiser)
• January 2016 – “UAE Inter-School Business Simulation Challenge” (Competition organiser)
• Apr 2015 – “UAE Inter-School Business Challenge” (Competition organiser)
• May 2014 – “Designing a digital marketing plan for SMEs” (workshop)
• May 2014 – “7 ways to improve your digital marketing presence” (conference)
• Sept 2014- “Assessment and development of a digital marketing strategy” (Private training with the regional marketing team of World Vision LATAM).