Tetyana Kosyakova

Tetyana Kosyakova holds undergraduate degree in linguistics (Kramatorsk University, Ukraine) and business administration (Goethe University Frankfurt), and a graduate degree in quantitative economics with major in marketing (Goethe University Frankfurt). During her studies she worked as student assistant in Deutsches Aktieninstitut. In 2017 Tetyana Kosyakova obtained her PhD degree at Goethe University Frankfurt.

Her research has a strong quantitative background and focuses on Bayesian modeling with application to marketing problems. She is working in the area of choice and demand modeling.

Research Interests:

Consumer Choice, Choice/Marketing Modeling, Bayesian Methods and Applications in Marketing, Models of Consumer Heterogeneity, Demand Estimation, Menu-Based Choice and Product Configurators, Targeting, Customer Base Analysis, Unstructured Data.

Teaching

• Marketing Management
  UG Core, Frankfurt School of Finance & Management

• Marketing Engineering
  UG Elective, Tutorials Instructor and Teaching Assistant, Goethe University Frankfurt

• Market Research
  UG Elective, Teaching Assistant, Goethe University Frankfurt

• Brand Management
  UG Elective, Teaching Assistant, Goethe University Frankfurt