Tatiana Sokolova

Courses

• International Marketing
• Marketing Management

Recent publications

• Mix or match? Consumer spending decisions in conditional promotions.Sokolova, T., & Li, Y. (2021). Mix or match? Consumer spending decisions in conditional promotions. Journal of Consumer Psychology, 31(1), 91-102.

• Pick your poison: Attribute trade‐offs in unattractive consideration …Sokolova, T., & Krishna, A. (2021). Pick your poison: Attribute trade‐offs in unattractive consideration sets. Journal of Consumer Psychology, 31(2), 319-328.

• The left-digit bias - When and why are consumers penny wise and pound...Sokolova, T., Seenivasan, S., & Thomas, M. (2020). The left-digit bias: When and why are consumers penny wise and pound foolish? Journal of Marketing Research, 57(4), 771-788.

• A focus on partisanship - How it impacts voting behaviors and politic…Krishna, A., & Sokolova, T. (2017). A focus on partisanship: How it impacts voting behaviors and political attitudes. Journal of Consumer Psychology, 27(4), 537-545.

• The power of sensory marketing in advertising.Krishna, A., Cian, L., & Sokolova, T. (2016). The power of sensory marketing in advertising. Current Opinion in Psychology, 10, 142-147.