Tara Levy
Expertise
Links
Biography
Tara Walpert Levy leads the Americas Agency team at Google & YouTube, driving strategic partnerships that help media, creative, and performance agencies prosper in a digital age. She is also responsible for Google’s media specialist sales teams ranging from U.S. Hispanic to Sponsorships and Media Programs. Before this, Tara led Google’s Ads Marketing team focused on large advertisers and agencies and was also responsible for advertiser communications and market development for YouTube and Doubleclick worldwide.
Prior to Google, Tara was the President of Visible World, building the company into the leading targeted TV advertising platform. She also spent six years at McKinsey & Company, where she was a leader of the Global Media & Entertainment and Sales & Marketing groups.
Tara writes and speaks frequently on the shifting advertising landscape and in 2013 was inducted into the AAF Advertising Hall of Achievement. She has been named by Fast Company as one of the “Most Creative People in Business,” by Advertising Age as a "Women to Watch", and by Crain’s as one of NYC’s “40 Under 40”.
Tara has been a Director and member of the Audit Committee of Bloomin' Brands, Inc. since 2013. She is also an Adjunct Professor at Columbia Business School and a member of the Board of Directors for Wharton Future of Advertising and dmg World Media.
Education
- MBA Harvard Business School (1997 — 1999)
- BA Harvard University (1991 — 1995)
Companies
- Independent Board Director Braze (2019)
- VP, Agency and Brand Solutions Google (2017)
- Independent Board Director Bloomin' Brands, Inc. (2013)
- VP, Agency Solutions Google (2014 — 2017)
- Managing Director, Ads Marketing Google (2011 — 2014)
- Adjunct Professor, Marketing and Technology Columbia Business School (2012 — 2014)
- President Visible World (acquired by Comcast) (2007 — 2011)
- EVP, Sales & Marketing Visible World (2005 — 2007)
- Associate Partner McKinsey & Company (1999 — 2005)
Skills
- Management
- Marketing Strategy
- Start-ups
Other
Strategy, Advertising, Digital Media, Business Development, Digital Strategy, Digital Marketing, Strategic Partnerships
Videos
What the Convergence of Brand & DR Means for Marketers - 2018 iProspect Client Summit
Tara Walpert Levy & Scott Donaton, on the New Media Content Agency at 2014 IAB MIXX Conference
Tara Walpert Levy, 2013 Advertising Hall of Achievement Induction
HBR Quick Take: 7 questions every CMO wants to ask Google
YouTube VP Tara Walpert Levy on Super Bowl Sized Success
Fireside chat: Bridging the Gap Between Convergence and Consumer Trends
Google’s Tara Walpert Levy and choreographer Kyle Hanagami | Full interview | Code Commerce 2019
Tara Walpert Levy, Google: 2013 will be the year we get mobile and attribution right
Tara Walpert Levy on Reaching Gender Equality
YouTube’s Levy Pitches Shorter, Safer Ads At NewFronts
Marketing in the Age of Assistance | DMEXCO17
Tara Walpert Levy, Director Ads Marketing, Google
The Board’s Role in Brand Oversight and Strategy Alignment
What’s the Board’s Role in Digital Strategy & Transformation?
Agree to disagree—Tara Walpert Levy @ CES 2018
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