Tao Chen

Tao Chen is an Associate Professor of Practice in Marketing at the Johns Hopkins Carey Business School. She is an expert in dynamic pricing and promotion strategies. Her research attracted significant public interest and was featured in leading media outlets such as the Economist, New York Times, Wall Street Journal and the Canadian Broadcasting Corporation. She is a recipient of Dean's Award for Faculty Excellence. She formerly worked as a business analyst at McKinsey. Dr. Chen received her Ph.D. from Carnegie Mellon University and her M.S. and B.E. from Shanghai Jiao Tong University.

Education

• Ph. D, Marketing, Carnegie Mellon University
• MSIA, Marketing, Carnegie Mellon University
• MS, Economics, Shanghai Jiao Tong University
• BE, Economics and Electrical Engineering, Shanghai Jiao Tong University

Research interests

• Marketing Management
• Marketing Research
• Quantitative Marketing Methods
• Statistical Methods