Swee Hoon Ang
Assoc Professor at NUS Institute of Systems Science

Schools
- NUS Institute of Systems Science
Expertise
Links
Biography
NUS Institute of Systems Science
Education Qualifications
- PhD, Marketing, University of British Columbia, 1991
Research Interest
- Ad Creativity
- Advertising
- Brand Personality
- Consumer Behavior
- Cross-cultural Consumer Behavior Issues
Academic Experience
- Associate Professor (with tenure), National University of Singapore, 1999 - current
Corporate Experience
- Caterpillar
- Citibank National Association (NA)
- Essilor
- Johnson & Johnson Medical
- Singapore Pools
- Wipro
Courses
- Principles of Marketing (Undergraduate)
Membership & Professional Activities
- Association for Consumer Research
Societal Impact
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Think Business, Bizblogs - Monkey business: Tips for the lunar new year, 25 February 2016 - Visit to ARC Childrens Centre, 14 December 2015 - Star power: Does it sell?, 23 January 2013 - 5 tips for successful digital marketing, 23 October 2012 - Connecting with digital marketing, 4 October 2012
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