Swee Hoon Ang

Education Qualifications

• PhD, Marketing, University of British Columbia, 1991

Research Interest

• Ad Creativity
• Advertising
• Brand Personality
• Consumer Behavior
• Cross-cultural Consumer Behavior Issues

Academic Experience

• Associate Professor (with tenure), National University of Singapore, 1999 - current

Corporate Experience

• Caterpillar
• Citibank National Association (NA)
• Essilor
• Johnson & Johnson Medical
• Singapore Pools
• Wipro

Courses

• Principles of Marketing (Undergraduate)

Membership & Professional Activities

• Association for Consumer Research

Societal Impact

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Think Business, Bizblogs - Monkey business: Tips for the lunar new year, 25 February 2016 - Visit to ARC Children’s Centre, 14 December 2015 - Star power: Does it sell?, 23 January 2013 - 5 tips for successful digital marketing, 23 October 2012 - Connecting with digital marketing, 4 October 2012