Susan Broniarczyk

Biography

Susan M. Broniarczyk is Associate Dean for Research, Susie and John L. Adams Endowed Chair in Business, and a Professor in the Marketing Department.

Her research examines consumer behavior and decision making with a focus on brand and product management, product recommendations and advice, and gift-giving.

The Society for Consumer Psychology awarded her its first Early Career Contribution Award and the American Marketing Association awarded her dissertation on branding the John A. Howard award. Her research on product assortment won the O’Dell Award for its long-term significance to marketing theory and practice in the Journal of Marketing Research.

Her research has appeared in leading academic journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Academy of Marketing Science and Organizational Behavior and Human Decision Processes.

Her research has also been featured in the media including Time Magazine, Business Week, and U.S. News and World Report. She is former President of the Society for Consumer Psychology and has been active in the Association for Consumer Research serving on its advisory board, as Treasurer, and ACR conference co-chair.

Professional Awards

• Haring-Sheth Distinguished Scholar2010
• Davidson Best Article Award, Journal of Retailing2005
• O''Dell Award, Journal of Marketing Research2003
• Early Career Contribution Award, Society for Consumer Psychology, Division 23, American Psychological Association2000
• John A. Howard Doctoral Dissertation Award, American Marketing Association1992

Teaching Awards

• McCombs Faculty Teaching Honor Roll2010