Sudipt Roy

Sudipt is a quintessential strategy architect who specializes in finding data-driven solutions to business problems. His strength lies in being able to – distill the business challenge; apply appropriate quantitative techniques to the data; draw managerial insights to create actionable business strategies.

As someone who has straddled both industry and academia in his 25 years as a professional, Sudipt draws on his hands-on experience and a researcher’s curiosity towards changing paradigm.

Till recently Sudipt was on the Marketing faculty at the Indian School of Business (ISB), Hyderabad. Prior to joining the academia, he has been a sales and marketing professional for over a decade. He was the SBU Head for a US-based Fortune 200 company, leading a national sales force. Subsequently, he joined the Indian arm of a Swiss consulting company, and advised several large corporations on diverse business challenges.

An alumnus of IIT and IIM, Sudipt has a PhD in Quantitative Marketing from Washington University. He leverages his academic training and business experience to help corporates identify high-impact opportunities and strategize to get the desired results.

Sudipt is an avid trekker and runner, and has channeled this energy towards co-promoting Data-by-Choice.

Companies

• Educator and Trainer - Marketing and Analytics Leading Corporations and Business Schools (2015)
• Founding Partner Data by Choice LLP (2015 — 2021)
• Professor of Strategic Marketing Indian School of Business (2008 — 2015)
• Research Scholar Washington University (2003 — 2008)
• Management Consultant & Team Leader Holtec Consulting Private Limited (1996 — 2003)
• Senior Manager & SBU Head ITW (1993 — 1996)
• Operations Engineer Whirlpool (1988 — 1991)

Education

• Ph.D. in Quantitative Marketing Washington University in St. Louis - Olin Business School (2003 — 2008)
• PGDM (MBA) Indian Institute of Management, Bangalore (1991 — 1993)
• B.Tech.(Hons) Indian Institute of Technology, Kharagpur (1984 — 1988)
• Class XII Science College, Patna