Stine Grodal

ASSOCIATE PROFESSOR, STRATEGY AND INNOVATION at Boston University

Schools

  • Boston University

Expertise

Links

Biography

Boston University

Stine Grodal’s main stream of research examines institutional change. In particular she investigates the emergence of new organizational fields and organizations’ responses to changes in their institutional environment by asking how institutional logics, symbols and localized meaning structures facilitate and constrain change processes. Dr. Grodal is interested in the use of labels, and the role labels play as carries of meaning and agents of change. She investigates how labels assume multiple meanings across institutional contexts, and how organizations use labels in order to redefine boundaries and meaning structure, attract resources, and improve their competitive advantage. Most of her research has focused on tobacco, nanotechnology and the legal service sector.

EDUCATION

PhD, Stanford University, 2007 MA, University of Copenhagen, 2001 BA, University of Copenhagen, 1998

SELECTED PUBLICATIONS

  • Zunino, D., Suarez, F., Grodal, S. (In Press). "Familiarity, Creativity, and the Adoption of Category Labels in Technology Industries", Organization Science
  • Chang, M., Grodal, S. (2019). "The Duality of Salient Exemplars for Prototype Evolution: The Creation of the Category AIDS", Academy of Management Proceedings, 2019 (1), 18460-18460
  • Lounsbury, M., Cornelissen, J., Granqvist, N., Grodal, S. (2019). "Culture, innovation and entrepreneurship", Innovation, 21 (1), 1-12
  • Zunino, D., Suarez, F., Grodal, S. (2019). "Familiarity, Creativity, and the Adoption of Category Labels in Technology Industries", Organization Science, 30 (1), 169-190
  • Grodal, S. (2018). "Field Expansion and Contraction: How Communities Shape Social and Symbolic Boundaries", Administrative Science Quarterly, 63 (4), 783-818
  • Grodal, S., O'Mahony, S. (2017). "How does a grand challenge become displaced? Explaining the duality of field mobilization", Academy of Management Journal, 60 (5), 1801-1827
  • Grodal, S., Kahl, S. (2017). "The Discursive Perspective of Market Categorization: Interaction, Power, and Context", Research in the Sociology of Organizations, 51 149-182
  • Kahl, S., Grodal, S. (2016). "Discursive strategies and radical technological change: Multilevel discourse analysis of the early computer (1947-1958)", Strategic Management Journal, 37 (1), 149-166
  • Grodal, S., Gotsopoulos, A., Suarez, F. (2015). "The Coevolution of Technologies and Categories During Industry Emergence", Academy of Management Review, 40 (3), 423-445
  • Suarez, F., Grodal, S., Gotsopoulos, A. (2015). "Perfect timing? Dominant category, dominant design, and the window of opportunity for firm entry", Strategic Management Journal, 36 (3), 437-448
  • Grodal, S., Nelson, A., Siino, R. (2015). "Help-Seeking and Help-Giving as an Organizational Routine: Continual Engagement in Innovative Work", Academy of Management Journal, 58 (1), 136-168
  • Hsu, G., Grodal, S. (2015). "Category Taken-for-Grantedness as a Strategic Opportunity", American Sociological Review, 80 (1), 28-62
  • Suarez, F., Grodal, S. (2015). "Mastering the "Name Your Product Category" Game", Sloan Management Review, 56 (2), 23-29
  • Grodal, S., Kahl, S. (2015). Multi-level Discourse Analysis: A Structured Approach to Analyzing Longitudinal Data."Doing Innovative Qualitative Research in Organizations: Paths to Cool Ideas and Interesting Papers", Routledge
  • Grodal, ., Thoma, . (2014). "Cross-Pollination in Science and Technology: Concept Mobility in the Nanobiotechnology Field", Annals of Economics and Statistics (115/116), 57-57
  • Grodal, S., Granqvist, N. (2014). Great Expectations: Discourse and Affect during Field Emergence."Research on Emotions in Organizations", Emerald Group 139-166
  • Grodal, S. (2013). New Organizational Forms."The Palgrave Encyclopedia of Strategic Management", Springer
  • Granqvist, N., Grodal, S., Woolley, J. (2013). "Hedging Your Bets: Explaining Executives' Market Labeling Strategies in Nanotechnology", Organization Science, 24 (2), 395-413
  • Barley, S., Meyerson, D., Grodal, S. (2011). "E-mail as a Source and Symbol of Stress", Organization Science, 22 (4), 887-906
  • Granqvist, N., Grodal, S., Woolley, J. (2009). "Executives' Labeling Strategies in Emerging Domains of Activity: Constructing and Using Nascent Market Labels", Academy of Management Proceedings, 2009 (1), 1-6
  • Castellaci, F., Grodal, S., Mendonca, S., Wibe, M. (2005). "Advances and Challenges in Innovation Studies", Journal of Economic Issues, 39 (1), 91-121

SELECTED RESEARCH PRESENTATIONS

  • Grodal, S. Junkies, queers and babies: Achieving category cohesion during the evolution of the category “AIDS” (1978-1985), 2019
  • Grodal, S. Junkies, queers and babies: How medical professionals created the category AIDS (1978-1985), 2019
  • Grodal, S. Problematizing categories in qualitative analysis: Implications for theory building, 2019
  • Grodal, S. Junkies, queers and babies: How medical professionals created the category AIDS (1978-1985), 2019
  • Grodal, S. Platform identity and entrepreneurs’ narrative strategies, 2019
  • Grodal, S. How legitimacy and competition jointly shape innovation adoption: Evidence from digital platforms, 2019
  • Grodal, S. , Anteby, M. , Holm, A. Problematizing Categories in Qualitative Research, Academy of Management, 2019
  • Grodal, S. Big, beige and bulky: Aesthetic shifts in the hearing aid industry (1945-2015), Invited Talk, Cass Business School, London, UK, 2018
  • Grodal, S. Big, beige and bulky: Aesthetic shifts in the hearing aid industry (1945-2015), Invited Talk, Imperial College London, London, UK, 2018
  • Grodal, S. Big, beige and bulky: Aesthetic shifts in the hearing aid industry (1945-2015), Invited Talk, Aalto University, 2018
  • Grodal, S. Big, beige and bulky: Aesthetic shifts in the hearing aid industry (1945-2015), Invited Talk, Judge Business School Cambridge University, Cambridge, UK, 2018
  • Grodal, S. Big, beige and bulky: Aesthetic shifts in the hearing aid industry (1945-2015), Invited Talk, Universidad Carlos III, Madrid, Spain, 2018
  • Grodal, S. Big, beige and bulky: Aesthetic shifts in the hearing aid industry (1945-2015), Invited Talk, EM Lyon, Lyon, France, 2018
  • Grodal, S. Big, beige and bulky: Aesthetic shifts in the hearing aid industry (1945-2015), Invited Talk, SKEMA Business School, Sophia Antipolis, France, 2018
  • Grodal, S. Big, beige and bulky: Aesthetic shifts in the hearing aid industry (1945-2015), Invited Talk, IE Business School, Madrid, Spain, 2018
  • Grodal, S. Europe vs. U.S.: Learning the different Tricks of the Trade, Invited Talk, IE Doctoral Consortium, IE Business School, Madrid, Spain, 2017
  • Grodal, S. How Core and Peripheral Communities Shape the Boundaries of an Organizational Field, New York University, New York University, NYC, NY, 2017
  • Grodal, S. Moving beyond labels: Texts, images and asymmetries in categorization

AWARDS AND HONORS

  • 2018, TIM Best Paper Award, Academy of Management TIM division
  • 2018, AMJ Best Paper Award 2017, Academy of Management
  • 2015, Positive Organizational Scholarship Best Paper Award, The Center for Positive Organizations, University of Michigan Ross School of Business
  • 2014, OMT Best Symposium Award 2014, Academy of Management
  • 2014, 2014 Broderick Prize for Excellence in Research Scholarship, Boston University School of Management
  • 2011, Finalist Best Paper Award, TIM Division, AoM, Academy of Management, TIM Division
  • 2010, 2009 EGOS Best Paper Award, EGOS

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Cases

Labeling new products key in emerging markets

May 17, 2015

Boston Globe (subscription required) Fernando Suarez, Questrom School of Business Stine Grodal, Questrom School of Business Companies that launch innovative products in new industries need to understand the dynamics of new product categories… View full article featuring experts Fernando Suarez & Stine Grodal

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How to use Google Trends to track labels and reveal hits, duds

March 29, 2015

Boston Globe (subscription required) Fernando Suarez, School of Management Stine Grodal, School of Management Before introducing a new product to an emerging industry, companies should track the evolution of category labels in that industry. And to track the trends and dynamics over time within an emerging industry, the easiest method is to use Google Trends, […]

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‘Smoke and mirrors’ masks dangers of ‘vaping’

February 17, 2015

Daily Democrat Stine Grodal, School of Management Heavily marketed as a safer, healthful alternative to smoking, electronic cigarettes are under fire from California health officials who have declared “vaping” a public health threat, hoping to head off the type of deceptive manipulation that tobacco companies succeeded with for decades, according to new research from UC […]

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