Steven Lorini

Creative, dynamic and forward thinking marketer, with experience and passion for marketing premium brands. Experience developing marketing communications, brand strategy development, promotions, sponsorship sales, and creative content. Track record of inspiring the planning, implementation, development of multiple marketing programs and promotional ideas and a key person in leading projects that run cross-functionally through different departments internally and with agency management experience. Strong strategic media and campaign planning, and problem solving skills with a focus driven on innovation and results. Deep digital and social media marketing understanding and experience. Proven analytical project management, budget management and organizational skills with ability to work in a fast-paced environment while adhering to deadlines with strong attention to detail.

Experience

Humber College MARKETING PROFESSOR | MARKET RESEARCH & ANALYTICS | FACULTY OF BUSINESS 2017 –

The Evanov Radio Group PROMOTIONS DEVELOPMENT | MARKETING | COMMUNICATIONS STRATEGY Apr 2010 – 2018

Toronto Argonauts Football Club GAME DAY MARKETING | BUSINESS OPERATIONS | CUSTOMER ENGAGEMENT 2010 – 2016

Maple Leaf Sports & Entertainment GAME DAY MARKETING | BUSINESS DEVELOPMENT | FAN ENGAGEMENT 2010 – 2015

Pro Hockey Life Sporting Goods Inc. LEAD SALES ASSOCIATE 2007 – 2013

Education

York University - Schulich School of Business Master of Business Administration Marketing & Strategic Management 2015 – 2016

University of Guelph Bachelor of Business Administration Marketing 2011 – 2013

Humber College Diploma Business Administration 2011 – 2013

Humber College Diploma Marketing 2009 – 2011