Steve Nowlis

Area of Expertise:

Consumer Behavior and Decision Making

Research Interests:

Consumer Behavior, decision making, and consumption.

Awards/Honors:

• 18th Most Productive Marketing Professor in the World, Journal of Marketing, 2009
• 2008 Emerald Management Reviews Citation of Excellence Award, 2008
• Finalist (Top 4) for 2002 William F. O''Dell Award, 2002
• 2001 Early Career Contribution Award, Society for Consumer Psychology-Sheth Foundation, Division 23, American Psychological Association, 2001
• 2001 William F. O''Dell Award, 2001
• Best Theoretical Paper, INFORMS/Andersen Consulting, 2000

A January 2009 study in the Journal of Marketing (by Seggie and Griffith) found that Steve is the 18th most productive marketing professor in the world in terms of his publications. He is the winner of the 2001 William F. O''Dell Award and the 2001 Early Career Contribution Award. He has published numerous papers in top-tier marketing journals. He has served as an expert witness in cases involving trademark infringement, deceptive advertising, survey research, class action certification, and other issues