Steve Martin
Adjunct Professor of Marketing at USC Marshall School of Business
Schools
- USC Marshall School of Business
- Harvard T.H. Chan School of Public Health
Expertise
Links
Biography
USC Marshall School of Business
Steve W. Martin is the foremost expert on “Sales Linguistics,” the study of how salespeople and customers use language during the decision-making process. Steve is noted sales researcher who has written thirty-five Harvard Business Review articles. He takes great pride in providing relevant insights on key sales topics that are referenced by business leaders all around the world. He is the author of five “Heavy Hitter” series titled books on the human nature of complex sales. His latest book is titled Heavy Hitter I.T. Sales Strategy: Competitive Insights from Interviews with 1,000+ Key Information Technology Decision Makers and Top Technology Salespeople.
Companies
- Adjunct Professor University of Southern California - Marshall School of Business (2010)
- Founder Steve W. Martin Revenue Growth Strategies and Sales Organization Transformation (2002)
- Senior Vice President Of Sales AuditBoard (2018 — 2021)
Videos
Steve W Martin Sales Kickoff Presentation
What is Sales Linguistics by Steve W. Martin
Steve W Martin AND VEE BEE MANAGEMENT
How to Navigate B2B Sales and Reach Decision Makers
Steve W Martin Introduction
Steve W Martin Reasons Why Salespeople Lose
Read about executive education
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