Stephen O’Sullivan

Stephen R. O’Sullivan is lecturer in marketing and consumer culture at Cork University Business School, UCC, Ireland. His research is primarily situated in the consumer culture theory dimensions of marketplace cultures and consumer identity projects. Current research involves an investigation of contemporary play, particularly that which is harmful in nature. Additional areas of research interest include: fandom, consumer movements, brand strategy, market mavenism, edgework, and ethnographic representation. Hi source has been published in Marketing Theory, Psychology & Marketing, Journal of Marketing Management, and Advances in Consumer Research.