Stephan Grzeskowiak

Specialization domain(s):

• Marketing Channels, esp. Relational Governance, Brand Management, esp. Brand Communities, Marketing Services, esp. Consumer Well-Being

Biography:

Stephan Grzeskowiak, Ph.D. is Associate Professor of Marketing at NEOMA Business School where he teaches Marketing Channels and Marketing Research among other courses. Prof. Grzeskowiak serves on the editorial board of the Applied Research in Quality of Life, the official journal of the International Society for Quality-of-Life Studies. He is also serves as reviewer for several international journals and conferences on topics related to B2B marketing, Marketing Channels, and Research Methods. He is currently member of the American Marketing Association, Academy of Marketing Science, Australian & New Zealand Marketing Academy and International Society of Quality of Life Scholars. Prof. Grzeskowiak has co-authored multiple papers in the area of consumer welfare related to the conceptual and methodological issues of consumer well-being and the public policy implications of quality-of-life marketing. He further co-authored several papers on branding and marketing channel governance. Prof. Grzeskowiak received his Masters Diploma from the Westfaelische Wilhelms Universitaet Muenster, Germany, and his Ph.D. from the Virginia Polytechnic Institute and State University. He has been honored for his dissertation by the Institute for the Study of Business Markets, and received two best paper awards from the American Marketing Association for his contributions to Marketing Educator Conferences.