Stefania Saviolo

Stefania Saviolo is a Lecturer at the Department of Management and Technology at Università Bocconi.

From 2013 to 2015, she was Head of the Fashion & Luxury Knowledge Center at SDA Bocconi and, between 2002 and 2013, she was the Founder and Director of MAFED (Master in Fashion, Experience & Design Management). She has carried out numerous strategy and branding workshops for companies, International Business Schools and Institutions as well as consulting and coaching projects in Italy and abroad for major players operating in the beauty, fashion and design industry.

Her research activities focus on business model innovation, fashion, luxury and design management, brand management, and the Chinese market. Currently, she is studying the customer-centric transformation of business models and supply chains in fast moving consumer goods.

She is the author of numerous books and articles which have been translated into several languages. Her works have been published in Economia & Management, Enciclopedia Treccani, and Harvard Business Review China, among others. She has been a Visiting Scholar at Stern School of Business, New York University and at the National University of Singapore. She is an independent Board Member of two listed companies where she also serves as President of the Remuneration Committees. In 2014, she launched the first online course (MOOC Massive Open Online Course) on Fashion & Luxury Management for the American Platform Coursera which has seen more than 120.000 students attending in six years.

Stefania earned a degree in Business Administration from Università Bocconi, a Ph.D. in International Law and Economics from Università degli Studi di Bergamo and an ITP (International Teachers Programme) at Stern School of Business. She has been a certified public accountant in Milan since 1995.

Teaching domains

• Business Models
• Value Chain Analysis
• Competitive Positioning
• Industry Analysis
• Competitive Intelligence

Publications

Books

• Managing Creativity and Creative Processes in Symbol-intensive Companies, EGEA, Milano, 2016
• (with Antonio Marazza), Lifestyle brands. A Guide to Aspirational Marketing. Palgrave Macmillan, 2013
• (with Antonio Marazza) Lifestyle branding, Rizzoli ETAS Libri, Milano, 2012
• L’eccellenza imprenditoriale nelle aziende della moda, Scritti in Onore di Vittorio Coda, EGEA, 2010
• (with E. Corbellini) Management in fashion and luxury companies, ETAS Libri, Milano 2009
• (with E. Corbellini) L’esperienza del lusso, ETAS Libri, Milano 2007
• (with E. Corbellini) La scommessa del Made in Italy, ETAS Libri, Milano 2004
• (with S.Testa), Strategic Management in the Fashion Companies, ETAS Libri, Milano, 2001
• (with B. Giannelli), Il Licensing nel Sistema Moda. Evoluzione e prospettive, ETAS Libri, Milano 2001
• (with S.Testa), Le imprese della moda. Management al servizio della creatività, ETAS Libri, Milano, 2000

Articles

• Corbellini, E., Saviolo, S. “Expo 2015 e la Moda Milanese”, Economia & Management, 3/2012
• “Il posizionamento dei marchi del lusso in Cina” Economia & Management, n° 5 2006
• “China strategy for international luxury brands”, Harvard business Review China June 2006
• “Dal vantaggio di posizione al vantaggio di relazione. Il caso Levi’s” in Economia & Management n.5, 2001
• “Una Valutazione Strategica dei Mercati dell’Asia Orientale” in Economia & Management n.6, 1998
• “Gestire l’Identità di Marca nella Moda”, in Economia & Management n. 5, 1997