Marshall Solem

Adjunct Lecturer of Executive Education at Kellogg School of Management


Kellogg School of Management

Marshall Solem is a Principal at ZS Associates, a global consulting firm focused on sales and marketing. Marshall has held several leadership positions in the company including: head of ZS's global Sales Business Area; leader of ZS' Midwest region; and founder/leader of the company's Medical Products and Services industry vertical. In addition Marshall leads several key client relationships for the company. Marshall's client work has particular emphasis on changing sales models and how to retool go-to-market strategies and company capabilities to compete effectively in the rapidly changing market.

A recognized authority on sales management, Marshall has consulted with companies from the Fortune 50 to start ups, in industries spanning healthcare and life sciences, chemicals, consumer products, financial services, construction/building products, and utilities. He has worked with sales forces in the US, Canada, and several European and Latin American countries.

Marshall is the author of several published articles on sales and marketing issues and a featured speaker at industry conferences. Marshall co-authored and developed the SFE Navigator(tm) framework that has been used by over 500 companies to drive improved sales force effectiveness. He is currently working on the development of a broader commercial effectiveness framework.

Marshall holds an undergraduate business degree with distinction from the University of Wisconsin-Madison and an M.B.A. with distinction from the Kellogg School of Management at Northwestern University.

Education B.B.A, 1981, University of Wisconsin Madison

M.B.A., 1984, Kellogg School of Management, Northwestern University

Academic Positions Academic Director, Maximizing Sales Force Performance, Executive Education, Kellogg School of Management, Northwestern University, 2012-present

Adjunct Lecturer, Executive Education, Kellogg School of Management, Northwestern University, 2016-present

Other Professional Experience Account Sales Representative, IBM, 1984-1990

Principal, ZS Associates, 1990-present

Education Academic Positions Other Professional Experience


Courses Taught

Read about executive education

Other experts

Thomas Philippon

Biography Thomas Philippon is Professor of Finance at New York University - Stern School of Business. Philippon was named one of the “top 25 economists under 45” by the IMF in 2014, he won the 2013 Bernácer Prize for Best European Economist under 40, the 2010 Michael Brennan & BlackRock Awar...

Sam Arbesman

Samuel Arbesman is a complexity scientist, whose work focuses on the nature of scientific and technological change. He is currently a Scientist in Residence at Lux Capital, a venture capital firm focused on big daring ideas in science and technology. He is also a Senior Adjunct Fellow of the Sili...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.