Stefan Markovic

Presentation

Dr. Stefan Markovic is an Assistant Professor in the Department of Marketing at Copenhagen Business School. He teaches several courses on Brand Management mainly at the Master level, and supervises Bachelor, Master, and PhD theses. Stefan’s research focuses on the areas of Brand Experience, Brand Co-creation, Corporate Brands, Services Brands, and Ethical Brands. He has published several articles in renowned international academic journals, including Journal of Business Ethics and Journal of Brand Management. In addition, Stefan is a reviewer of articles submitted to Journal of Business Ethics, Journal of Organizational Change Management, European Business Review, International Journal of Hospitality Management, Journal of Product and Brand Management, and Journal of Brand Management.

In 2016, Stefan received his PhD in Management Sciences – with an International Distinction and a grade of Excellent “Cum Laude” – from ESADE, a top-tier Business School globally. With his PhD Thesis, entitled “21st-Century Brands: An Innovation Opportunity and an Ethical Challenge,” Stefan won the 3rd Prize in the 2017 International Thesis Competition held by EDAMBA (European Doctoral Association in Management and Business Administration) at Ca’ Foscari University of Venice. During his PhD studies, Stefan published two articles in Journal of Business Ethics (Financial Times Ranking TOP 50) and contributed to major academic conferences in his field, such as: Global Brand Conference, European Marketing Academy Conference, and American Marketing Association Conference.

Stefan was a Visiting Doctoral Scholar at Oslo School of Management, Kristiania University College. He had the role of Teaching Assistant in various courses on Marketing, Branding and Innovation at ESADE Business School, which were part of different programmes, including: Bachelor of Business Administration, MSc in Marketing Management, Master of Business Administration, and Executive Master of Business Administration. Moreover, he supervised several Bachelor and Master theses at ESADE Business School, and was a member of the Academic Tribunal of the KPMG International Case Competition at KPMG Barcelona.

Academic Awards

3rd Prize in the 2017 International Doctoral Thesis Competition. EDAMBA - European Doctoral Association in Management and Business Administration. Aug 2017.

PhD Scholarship. Fundació ESADE. Sep 2013 – Aug 2016.

Award for the Mobility of Scientific Staff affiliated to Catalan Universities. Societat Econòmica Barcelonesa d’Amics del País (SEBAP) in collaboration with Don Javier Godó, Conde de Godó, and Fundació La Caixa. Jan 2015 – May 2015.

Primary research areas

• Brand Experience
• Brand Co-creation
• Corporate Brands
• Services Brands
• Ethical Brands
   

Courses

Assistant Professor 

Advanced Perspectives in Brand Co-creation: Innovation Opportunities and Ethical Challenges. MSc Elective Course. Copenhagen Business School. Fall 2017 – present.

Brand Management. BA in Intercultural Marketing and Communication. Copenhagen Business School. Spring 2017 – present.

Strategic Leadership and Brand Management. MSc in Economics and Business Administration. Copenhagen Business School. Spring 2017 – present.

Perspectives in Strategic Brand Management. MSc in Economics and Business Administration. Copenhagen Business School. Fall 2016 – present. 

Supervision

Supervisor and Member of the Tribunal

PhD Theses. PhD in Marketing. Copenhagen Business School. Mar 2017 – present.

PhD Theses. PhD in Management Sciences. ESADE Business School – Universitat Ramon Llull. Sep 2017 – present.

Master Theses. MSc in Economics and Business Administration. Copenhagen Business School. Nov 2016 – present.  

Bachelor Theses. Bachelor in International Business. Copenhagen Business School. Jan 2017– present.  

Master Theses. MSc in Marketing Management. ESADE Business School – Universitat Ramon Llull. Dec 2015 – Sep 2016.

Bachelor Theses. Bachelor of Business Administration (BBA). ESADE Business School – Universitat Ramon Llull. Jan 2015 – May 2015 & Jan 2016 – May 2016.

Member of the Academic Tribunal

KPMG International Case Competition. KPMG Consultancy – Barcelona. Jan 2015 & Jan 2016.