Sonja Prokopec
Associate Professor, Marketing Department at ESSEC
Biography
ESSEC
Education
Ph.D. in Marketing - University of HoustonMaster of Business Administration (MBA) - University of Central FloridaBachelor of Science in Business Administration, Marketing - University of Central Florida {Summa Cum Lauda}
Research Areas
Areas
Mental BudgetingSelf-RegulationHedonics and Luxury Branding Virtual Worlds and Implications for Marketing
On-going Projects
“Maximizing Donations with Individually Tailored Suggested Donation Amounts: A Model of Anchor Influence on Compliance and Generosity,” with Arnaud De Bruyn, Invited revision for the Journal of Marketing (JM)
“Coram Populo: The effect of others in Virtual Worlds, “ with Lakshmi Goel and Iris Junglas, conditionally accepted at Journal of Computer-Mediated Communication
Teaching at ESSEC
Consumer
Behavior - MBA (Course co-ordinator), MBA Luxe
International Marketing - MBA (Course co-ordinator) Marketing Research - MBA PhD seminar in Qualitative Research Methods and Consumer Behavior
Videos
What are the "Subtle Signals” in the luxury industry? | ESSEC Knowledge
Read about executive education
Other experts
Dylan Minor
Dylan Minor’s professional experience began in the field of investment management at companies that included Morgan Stanley and Wells Fargo. Not long after, he opened his own wealth management firm, Omega Financial Group, which has about $250 million of capital responsibility and continues to hel...
Carolyn Mackintosh Franklin
Biography As a nurse by professional background I have always had a strong interest in improving patient care and the relief of pain is unarguably one of the most important elements of all patients’ healthcare experience. My own areas of specialist interest in pain are broad ranging but include;...
Popular Courses
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Looking for an expert?
Contact us and we'll find the best option for you.