Sonja Prokopec
Associate Professor, Marketing Department at ESSEC
Biography
ESSEC
Education
Ph.D. in Marketing - University of HoustonMaster of Business Administration (MBA) - University of Central FloridaBachelor of Science in Business Administration, Marketing - University of Central Florida {Summa Cum Lauda}
Research Areas
Areas
Mental BudgetingSelf-RegulationHedonics and Luxury Branding Virtual Worlds and Implications for Marketing
On-going Projects
“Maximizing Donations with Individually Tailored Suggested Donation Amounts: A Model of Anchor Influence on Compliance and Generosity,” with Arnaud De Bruyn, Invited revision for the Journal of Marketing (JM)
“Coram Populo: The effect of others in Virtual Worlds, “ with Lakshmi Goel and Iris Junglas, conditionally accepted at Journal of Computer-Mediated Communication
Teaching at ESSEC
Consumer
Behavior - MBA (Course co-ordinator), MBA Luxe
International Marketing - MBA (Course co-ordinator) Marketing Research - MBA PhD seminar in Qualitative Research Methods and Consumer Behavior
Videos
What are the "Subtle Signals” in the luxury industry? | ESSEC Knowledge
Read about executive education
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