Sonja Gensler

Prof. Dr. Sonja Gensler is an extraordinary Professor at the Chair for Value-Based Marketing at the University of Münster’s prestigious Marketing Center. Prior to joining the University of Münster in 2012, she was an Assistant Professor at the Rijksuniversiteit Groningen (The Netherlands).

Sonja Gensler’s academic work focuses on the consequences of digitalization for businesses and consumers. Her research has been published in journals such as the Journal of Marketing, International Journal of Research in Marketing (IJRM), Journal of Retailing, Journal of Interactive Marketing, Journal of Product Innovation Management, and European Journal of Operational Research.

She is member of the Editorial Board of the Journal of Interactive Marketing and serves as an ad-hoc reviewer for International Journal of Research in Marketing (IJRM), Journal of Service Research, Journal of Interactive Marketing, and European Journal of Operational Research. Together with Arvind Rangaswamy (The Smeal College of Business, Penn State University, USA)) and Caroline Wiertz (The Business School, London, UK), Sonja serves as a track chair for the EMAC conference (track: Digital Marketing and Social Media).

Since December 2020, Sonja is the Vice Dean for Research & Transfer for the School of Business and Economics. Moreover, she is the Equal Opportunities Officer of the School of Business and Economics.

Research foci

• Marketing
• Customer Experience Management
• Digital Marketing

Education

• 1999- 2003 PhD | Goethe University Frankfurt
• 1994- 1999 Business and Economics Studies | Goethe University Frankfurt
• 1993- 1995 Law Studies | Goethe Unievrsity Frankfurt

Awards

• Runner-Up (2nd place) Davidson Award for the Best Paper published in the Journal of Retailing in 2016

• 2018 - Journal of Retailing

• 2017 Best Paper Award of the Journal of Interactive Marketing

• 2018 - Journal of Interactive Marketing

• 2017 Best Reviewer Award of the Journal of Interactive Marketing

• 2017 - Journal of Interactive Marketing

• Runner-Up for the 2014 Best Paper Award Journal of Interactive Marketing

• 2015 - Journal of Interactive Marketing

• Runner-Up for the 2012 Best Paper Award in the Journal of Interactive Marketing

• 2013 - Journal of Interactive Marketing

• Research Grant

• 2006 - Deutsche Forschungsgemeinschaft (DFG)

• Best Book Award for Dissertation "Heterogeneity in Consumers' Preferences - A Comparison of Hierarchical Bayes and Finite Mixture Models"

• 2004 - Verband der Hochschullehrer für Betriebswirtschaft e.V.