Sivaramakrishnan Siddarth
Associate Professor of Marketing at USC Marshall School of Business
Schools
- USC Marshall School of Business
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Biography
USC Marshall School of Business
PhD, UCLA; PGDM, Indian Institute of Management - Calcutta; BTech, Indian Institute of Technology - New Delhi
Sivaramakrishnan Siddarth is an expert in the development and use of response models to understand consumer and market behavior. His research has been published in the Journal of Marketing Research, Journal of Marketing, Management Science, and Marketing Science among others. Professor Siddarth currently serves on the editorial board of Marketing Letters. He is a recipient of the O’Dell outstanding paper award from the Journal of Marketing Research, the USC Mellon Award for excellence in mentoring graduate students, the Evan C. Thompson Faculty Teaching and Learning Innovation Award, and several Golden Apple teaching awards.
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