Siok Kuan (On Sabbatical) Tambyah

Education Qualifications

• PhD, University of Wisconsin, Madison, 1999
• BBA (Hons), National University of Singapore, 1988

Research Interest

• Consumer Culture Theory
• Happiness And Wellbeing Research
• Consumer Values And Lifestyles
• Consumption And Identity: Ethnicity And Gender
• Globalization And Consumption
• Luxury Consumption
• Qualitative Research Methods

Academic Experience

• Associate Professor (Educator) of Marketing, National University of Singapore, 2016 - current
• Senior Lecturer of Marketing, National University of Singapore, 2008 - 2016
• Assistant Professor of Marketing, National University of Singapore, 1999 - 2008
• Senior Tutor of Marketing, National University of Singapore, 1992 - 1993

Corporate Experience

• Assistant Manager of Marketing & Sales, SingRe Information Technology Pte Ltd, 1988 - 1992
• Johnson and Johnson Medical
• Merck Sharp & Dohme (I.A.) Corporation (MSD)
• OCBC Bank

Courses

• The Pursuit of Happiness
• Consumer Behavior (undergraduate and MBA)
• Consumer Culture and Theory (undergraduate)
• Services Marketing (undergraduate)

Membership & Professional Activities

• Member, Association for Consumer Research, Marketing Institute of Singapore
• Reviewer, Journal of Consumer Research, Association for Consumer Research, Journal of Contemporary Ethnography