Simon Krogh

Presentation

My primary focus is research on Sundhedsplatformen and the organizational implications of introducing new Health IT. My research is reporting on the extended period prior to implementation of the largest ever Health IT implementation in Denmark – Sundhedsplatformen. Analysis points to the need to take into consideration what I call the anticipatory phase. My research argues that the anticipatory pre-adoption phase is where individuals prepare for pending changes through positioning. It is as such an early stage where sensemaking is based e.g. on vague strategic messages from management, hear-say-information and experiences from the past IT implementations, rather than on factual and up-to date information about specific changes or concrete experience.

Research areas:

• Sundhedsplatformen (The Danish Healthcare Platform)
• Organization in the Healthcare Sector
• Public Relations
• Corporate Communication
• Organizational Communication

Research project website: http://sundhedsplatform.dk/

Select publications:

• Simon Krogh / Anticipating Organizational Change : A Positioning Theory Perspective. Paper presented at ISEOR-AOM 2016, 2016
• Simon Krogh / Cloud Computing : A Social Relations Perspective. In: Journal of Information Architecture, Vol. 5, No. 1-2, 2013, p. 21-30

Courses

• Public relations
• Corporate Communication
• Organizational Communication