Sheila Matson-Barkat

Teaching

• Marketing fundamentals
• Tourism marketing
• Culture and Events Marketing
• Negotiations

Qualifications

• Doctorate, Institut de Gestion de Rennes (IGR), Université Rennes 1 (2013)
• Diplôme ESCIR ESC Rennes, France
• Master 2 Recherche en Marketing (2009)

Research Interests

• Consumer Experience in the Tourism and Restaurant Sectors
• Virtual Reality Tourism Experiences

Work Experience

Academic

• Assistant Professor, Marketing Academic Area, Rennes School of Business (2013 – Present)
• Senior Lecturer, Professor Doctorant, Marketing Academic Area, Rennes School of Business (September, 2007 – September, 2016).
• Assistant Professor and Head of Marketing Dept, ESC Rennes School of Business (March, 2003 – September, 2007).
• Senior Lecturer, ESC Rennes School of Business (September, 1996 – March, 2003).
• Teaching and Research Assistant, ESC Rennes School of Business (September, 1994 – September, 1996).

Non-Academic

• Marketing Manager Europe, Isaac’s Hotel and Youth Hostels and Rent a Bike Ireland (1992-1994)
• Sales Manager Ireland, Air Littoral (1991-1992)

Intellectual contributions

Refereed Articles – Basic or Discovery Scholarship

• Sheila Matson-Barkat, Petya Puncheva-Michelotti, Clara Koetz, Sophie Hennekam, 2022, Destigmatisation through social sharing of emotions and empowerment: The case of disabled athletes and consumers of disability sports, Journal of Business Research, Volume 149, pp 77-84
• Matson Barkat, S., Ackermann, C.L., Truong, Y., 2022, A Legitimacy Perspective on Sharing Economy Consumption in the Accommodation Sector, Current Issues in Tourism, 25:12, 1947-1967
• Sheila Matson-Barkat, Philippe Robert-Demontrond & Cele Otnes, 2022, From plate to place : the role of restaurant servicescapes in the development of tourists’ place meanings in Brittany, France, Tourism Recreation Research, Volume 47, 2022 – Issue 3, pp 316-331
• S Hudson, S Matson-Barkat, N Pallamin and G Jégou, 2019, With or without you? Interaction and immersion in a virtual reality experience, Journal of Business Research, Volume 100, July 2019, Pages 459-468
• S Matson-Barkat, P Robert-Demontron, December 2018, Who’s on the tourists’ menu? Exploring the social significance of restaurant experiences for tourists, Tourism Management, Volume 69, Pages 566-578

Refereed Proceedings Discipline-Based Scholarship

• Bouile, J., Matson, S., 2023, L’expérience de consommation alimentaire locale comme lifestyle politics : explorations &enjeux marketing, AFM, UBS, Vannes, France, 10-12 Mai 2023
• Sheila Matson-Barkat, Juan Roa Neira, 2022, Exploring Influences of the Covid 19 Pandemic on Holiday Restaurant Experiences, ATLAS gastronomy tourism special interest group conference, Girona Spain, 16-19th February 2022
• Sheila Matson-Barkat,Petya Puncheva, Clara Koetz and Sophie Hennekam, 2022, Emotional identities as new connectors in disability advertising, IDCD Interdiciplinary conference on disability and consumption, Annecy, France, 25 March 2022
• Matson, Sheila, Petya Puncheva, Clara Koetz, and Sophie Hennekam, 2022, Emotions as Drivers of Empowerment and Destigmatization, Disability Sport, Association for Consumer Research 2022, Denver, 20-24 October 2022
• Matson, S., Elahee, M. & Ali, N.N., 2020, Travelling with Food Constraints: An Inclusive Approach to Gourmand Tourism, Atlas European Tourism and Leisure Association, Gastronomy Tourism SIG. Conference, Angers, France, February 2020
• Matson, Sheila and Philippe Robert-Demontrond, 2019, From Tourists’ Restaurant Experiences to Place Appropriation and Attachment: A Consumer Culture Theory Approach, Atlas European Tourism and Leisure Association, Evora, Portugal, February 2019
• Matson, S, 2010, From Sensorial Experience to the sense of an experience: a consumer culture approach to understanding tourists experience in restaurants, International Trends in Marketing Conference Doctoral Colloquium.
• Matson, S, 2009, Feelings, fantasies and food experience: An ethnographical approach to tourists’ restaurant experience, 27th EUROchrie annual conference
• Matson, S, 2006, Gastronomy tourism: a comparative study of two French regions. Sustainable Tourism for Islands and Small States, Sustainable Tourism for Islands and Small States.
• Matson, S, 1997, The influence of country of origin factors on the perception of a holiday destination, EIRASS Battle of the tourist conference.

Presentations of Refereed Papers

• Matson-Barkat,S. Elahee, M., and Nafez Nimer, A., February 2020, Travelling with Food Constraints: An Inclusive Approach to Gourmand Tourism, ATLAS Gastronomy Tourism Conference, Angers, France
• Matson-Barkat, S, Robert-Demontrond, P, February 2019, From Tourists Restaurant Experiences to Place Appropriation and Attachment: A Consumer Theory Approach, ATLAS Gastronomy Tourism Conference, Evora, Portugal
• Matson, S, 2010, From Sensorial Experience to the sense of an experience: a consumer culture approach to understanding tourists experience in restaurants, International Trends in Marketing Conference Doctoral Colloquium, Paris, France.
• Matson, S, 2009, Feelings, fantasies and food experience: An ethnographical approach to tourists’ restaurant experience, 27th EUROchrie annual conference, Helsinki, Finland.
• Matson, S, 2009, Savouring experiance: in search of the meaning of restaurant experience for tourists, Atlas International Conference, Aalborg, Denmark
• Matson, S, 2006, Gastronomy tourism: a comparative study of two French regions, Sustainable Tourism for Islands and Small States, Valetta, Malta.
• Matson, S, 2003, Gastronomy tourism: the case of Brittany. Atlas European Tourism and Leisure Association, Atlas European Tourism and Leisure Association, La Rochefaucauld, France.
• Matson, S, 1997, The influence of country of origin factors on the perception of a holiday destination, EIRASS Battle of the tourist conference, Eindhoven, Netherlands.