Shantanu Bhattacharya

Shantanu H. Bhattacharya is Professor of Operations Management at SMU. Prior to this, he was an Associate Professor of Technology and Operations Management at INSEAD from September 2002 to June 2014, and Assistant Professor of Technology and Operations Management at INSEAD from September 1998 to August 2002. His teaching and research interests are in the areas of technology management, operations management, supply chain management and new product and services development. Professor Bhattacharya is a member of INFORMS, has made several presentations on managing uncertainty in the high-technology industry, and his research has appeared in Management Science.

He holds a PhD in Management from the University of Texas at Austin, an MSc in Electrical Engineering from Louisiana State University, Baton Rouge, and a BTech in Electrical Engineering from the Indian Institute of Technology, Bombay in India. Prior to joining SMU and INSEAD, Professor Bhattacharya was an instructor at the University of Texas at Austin.

Awards, Recognition and Honors

• Honorable Mention, The 1996 Alden G. Clayton Doctoral Dissertation Fellowship Competition, Marketing Science Institute. One of five winners out of 57 entrants.
• Nominated for Best Core Teacher Award, INSEAD (December 2004, December 2007 promotions)
• Departmental Nominee, The University-wide Graduate Division Continuing Fellowship, 1996-97.
• The Dora and Eugene Bonham Memorial Fund Grant for Dissertation Proposal, 1996-97.
• National Merit Scholarship (1987), Maharashtra Board of Higher Education, India.

Research Interests

• New Product Development
• Supply Chain Management
• Closed-Loop Supply Chains
• Sustainability

Selected Journal Articles (Refereed)

• Balasubramaniam, S., S. Bhattacharya, and V. Krishnan, “Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-use Mechanisms”, Forthcoming,Marketing Science, September 17, 2014.
• Bhattacharya, S., V. Gaba and S. Hasija, “A Comparison of Milestone-Based and Buyout Options Contracts for Coordinating R&D partnerships”, Accepted for publication at Management Science, October 2013.
• Bhattacharya, S., S. Hasija, L.N. Van Wassenhove, “Designing Efficient Infrastructural Investment and Asset Transfer Mechanisms in Humanitarian Supply Chains”, Accepted for publication at Production and Operations Management, August 2013.
• Bhattacharya, S., Alok Gupta and S. Hasija, “Joint Product Improvement by Client and Customer Support Center: The Role of Gain-Share Contracts in Coordination”, Accepted for publication at Information Systems Research, August 2013.
• Gaba, V. and S. Bhattacharya, “Aspirations, innovation, and corporate venture capital: A behavioral perspective”, Strategic Entrepreneurship Journal, June 2012, 6(2) 178-199.
• Robotis, A., Bhattacharya, S. and L.N. Van Wassenhove, “Lifecycle Pricing for Installed Base Management with Constrained Capacity and Remanufacturing”, Production and Operations Management, March-April 2012, 21(2) 236-252.
• Bhattacharya, S., V.D.R. Guide and L.N. Van Wassenhove, “Optimal Order Quantities with Remanufacturing across New Product Generations”, Production and Operations Management, Fall 2006, 421-432.
• Robotis, A., S. Bhattacharya and L.N. Van Wassenhove, “The Effect of Remanufacturing on Procurement Decisions for Resellers in Secondary Markets”, European Journal of Operational Research, 163, 2005, 688-705.
• Savaskan, R.C., S. Bhattacharya and L.N. Van Wassenhove, “Closed-Loop Supply Chain Models with Product Remanufacturing”, Management Science, 50, February 2004, 239-252.
• Bhattacharya, S., V. Krishnan and V. Mahajan, “Operationalizing Technology Improvements in Product Development Decision-Making”, European Journal of Operational Research, 149, 2003, 102-130.
• Samii, R., L.N. Van Wassenhove and S. Bhattacharya, “An Innovative Public-Private Partnership: New Approach to Development”, World Development, 30, 2002, 991-1008.
• Krishnan, V. and S. Bhattacharya, “Technology Selection and Commitment in New Product Development: The Role of Uncertainty and Design Flexibility”, Management Science, 48, March 2002, 313-327.
• Bhattacharya, S., V. Krishnan and V. Mahajan, “Managing New Product Definition in Highly Dynamic Environments”, Management Science, 44, November 1998, S50-S64.

Selected Book Chapters

• Linton, J., and S. Bhattacharya, “Reuse and Technology Diffusion”, Chapter in Business Perspectives in Closed-Loop Supply Chains, 2001, D. Guide, Jr., C. Corbett, R. Dekker and L.N. Van Wassenhove, eds., Carnegie Bosch Institute.
• Bhattacharya, S., “Delivering the Product: Defining Specifications”, Chapter 14 in Handbook of Research in New Product Development Management, 2007, C.H. Loch and S. Kavadias, eds., 327-348, Butterworth/Heinemann (Elsevier), Oxford UK.