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Shannon McKeen

Adjunct Professor of Practice at Wake Forest University School of Business

Adjunct Professor of Business Adminstration at Duke University - The Fuqua School of Business/Lecturer; Faculty advisor, first-year project and onsite global consulting at Tuck School of Business at Dartmouth

Schools

  • Tuck School of Business at Dartmouth
  • Wake Forest University School of Business

Expertise

Links

Biography

Wake Forest University School of Business

Shannon McKeen is an Adjunct Professor in Wake Forest’s MS in Business Analytics Program. He serves as Deputy Director of the South Big Data Hub and Executive Director of the National Consortium for Data Science where he works with Research Teams and Working Groups to further data science nationally. Shannon also serves as a Faculty Advisor in Dartmouth’s OnSite Global Consulting program, Duke’s Fuqua Client Consulting Practicum, and is Executive Director for Strategic Engagement with the Renaissance Computing Institute at the University of North Carolina Chapel Hill. He has 20 years of executive experience in sales, marketing, and general management, with extensive expertise in growth strategies, new products, and strategic planning. His research interests include application of assurance of learning standards in project-based experiential learning courses and structured problem solving in uncertain and ambiguous circumstances.

As a consultant Shannon has worked in interim senior management roles for companies going through restructuring or strategic repositioning in the textiles space. Previously, a Vice President at Hanesbrands, Shannon worked closely with key retailers including Walmart, Target, JC Penney, Kohl’s, Costco and Victoria Secret. In 2002, he launched C9 by Champion at Target growing the business to $400MM in 2 years. He has worked with leading brands such as Hanes, Reebok, Polo Ralph Lauren, Gildan, and Dickies. Shannon has licensed brands internationally and worked in London, Saudi Arabia, Ghana, Prague, and Hong Kong.

Shannon holds a Bachelor of Science degree in Computer Science from Williams College and an MBA from The Amos Tuck School of Business at Dartmouth College. Shannon has served on the Boards for School House Apparel and for Courtaulds Textiles, Inc. He is a member of the National Association of Corporate Directors, the Marketing Executives Network Group, and the Inception Micro Angel Fund.

Tuck School of Business at Dartmouth

Shannon McKeen T’91, Director for the National Consortium for Data Science, is an instructor in UNC Kenan-Flagler’s online MBA Program and serves as a faculty advisor in Tuck’s First-Year Project and OnSite Global Consulting courses. As a consultant Shannon has worked in interim senior management roles for companies restructuring in the textiles space. Previously a vice president at Hanesbrands, Shannon worked closely with key retailers including Walmart, Target, JC Penney, Kohl’s, Costco, and Victoria's Secret.

His international experience includes living and working in London, Saudi Arabia, Ghana, Prague, and Hong Kong. As an entrepreneur Shannon has worked with startup companies and with new divisions of larger companies. His work has included starting ecommerce sites in the US and China. Shannon holds a Bachelor of Science degree in computer science from Williams College and an MBA from The Tuck School of Business at Dartmouth. He serves on the Fryeburg Academy Board of Trustees and the City of Winston-Salem Budget Advisory Council.

He is a member of the National Association of Corporate Directors and the North Carolina Inception Micro Angel Fund. Shannon has two college-age children and lives in North Carolina with his wife Karen.

Education

  • MBA Amos Tuck School of Business at Dartmouth (1989.09 — 1991.05)
  • BA Williams College (1981 — 1985)
  • Fryeburg Academy (1978 — 1981)

Companies

  • Executive Director, Strategic Engagement Renaissance Computing Institute (2020)
  • Deputy Director The South Big Data Innovation Hub (2019)
  • Adjunct Professor Duke University - The Fuqua School of Business (2018)
  • Adjunct Professor Wake Forest University School of Business (2016)
  • Faculty Advisor The Tuck School of Business at Dartmouth (2015)
  • Executive Director National Consortium for Data Science (2014)
  • Owner Doprava Consulting (2006)
  • Adjunct Professor UNC Kenan-Flagler Business School (2006)
  • Partner Ponderosa Properties LLC (2004)

Courses Taught

Analytics for Leaders


Wake Forest University School of Business


Online


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