Seshan Ramaswami

Dr Seshan Ramaswami is an Associate Professor of Marketing (Education) with the Lee Kong Chian School of Business, Singapore Management University (SMU).

Dr Ramaswami joined SMU in 2006 and graduated from University of Florida with a Ph.D in Marketing. He was recognised in the Lee Kong Chian School of Business Dean's Teaching Honor List in 2007 – 2008.

As an Associate Professor of Marketing (Education), Dr Ramaswami’s research areas and areas of expertise include Organisational Behaviour & Human Resources, Negotiation Marketing, Consumer Judgment and Decision-making, Communication Management, Natural Resources and Sustainable Businesses, and Managing for Sustainability.

Education

• 1992 Ph.D in Marketing
  University of Florida
• 1987 Post Graduate Diploma in Management (Marketing, Information Systems)
  Indian Institute of Management
• 1985 Bachelor of Science (Mathematics)
  St Xavier's College University of Bombay

Current Position(s) Held

• 2011 - Associate Professor of Marketing (Education)
  Lee Kong Chian School of Business, Singapore Management University
• 2006 - 2011Associate Professor of Marketing Practice
  Lee Kong Chian School of Business, Singapore Management University

Awards, Recognition and Honors

• Dean's Teaching Honour List, Lee Kong Chian School of Business, Singapore Management University , 2007 - 2008
• Dean's Commendation for Teaching Excellence, HKUST, 1999
• Wei-Lun Fellow, HKUST, 1992 - 1995
• AMA Doctoral Consortium Fellow, 1992
• Grinter Doctoral Fellow, University of Florida , 1988 - 1991

Research Interests

• Consumer Decision Making
• Context Effects in Judgment and Choice
• Retailing

Selected Journal Articles (Refereed)

• "Barriers to the Advancement of Modern Food Retail Formats: Theory and Measurement", by Goldman ARIEH, Robert E. KRIDER, and Seshan RAMASWAMI, 2004, 78, 4, Journal of Retailing, 281-295
• "Multiple Category Decision Making: Review And Synthesis", by Gary J. RUSSELL, Allan D. RATNESHWAR, David Bell SHOCKER, Anand BODAPATI, Alex DEGERATU, Lutz HILDEBRANDT, Kim NAMWOON, Seshan RAMASWAMI, and Shankar VENKATESH, 1999 , (special issue on the HEC Choice Conference), 10 , 3, Marketing Letters , pp. 319-332
• "The Persistent Competitive Advantage of Traditional Food Retailers im Asia: The Case of Wet Markets' Continued Dominance in Hong Kong", by Goldman ARIEH, Robert E. KRIDER, and Seshan RAMASWAMI, 12/1999 , 19(2) , Journal of Macromarketing, 126-139
• "Contextual Effects On The Revision of Evaluative Judgements: An Extension Of the Omission Detection Framework", by Muthukrishnan A.V and Seshan RAMASWAMI, 06/1999 , 26(June) , Journal of Consumer Research, 70-84