Selin Atalay
Professor of Marketing at Frankfurt School of Finance & Management
Schools
- Frankfurt School of Finance & Management
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Biography
Frankfurt School of Finance & Management
Selin Atalay is Professor of Marketing at Frankfurt School of Finance & Management since September 2014. Before joining the Frankfurt School of Finance & Management, she has been an Associate Professor of Marketing at HEC Paris and Assistant Professor at Bilkent University. Selin Atalay holds a Ph.D. in Marketing from Penn State University. Her research interests focus primarily on consumer decision-making processes. She is interested in visual attention, retail shelf location, role of language in marketing communications. She uses eye and mouse tracking to study how consumers process information.
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Prof. Dr. Selin Atalay on the impact of multitasking on shopping performance
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