Seidi Suurmets

Presentation

My research focuses on examining the links between external stimuli and the antecedents that drive consumer behaviour, in particular how external cues in retail settings influence consumer visual attention, cognitive, affective and sensory responses, and the resulting choice behaviour.
 

My methodological approach involves combining traditional methods with eye tracking, electroencephalography (EEG) and galvanic skin response (GSR).

Primary research areas

• Consumer neuroscience, psychology and neuroeconomics
• Application of eye-tracking and biometric sensors (EEG, GSR) in marketing research
• The effect of marketing stimuli in retail settings