Seethu Seetharaman

Area of Expertise:

Pricing

Research Interests:

Econometric Analyses of Scanner Data; Discrete Choice Experiments; Structural Econometric Models of Consumer and Firm Behavior; Models of Customer Lifetime Value (CLV); New Product Diffusion Models

Awards/Honors:

• Faculty Representative to the 28th Annual UH Doctoral Symposium, University of Houston, 2010
• Scholarship Excellence Award, Jones School of Management, Rice University, 2007
• Invitational Young Scholars Conference, Park City, UT, 2005
• Invited Faculty Representative to the AMA Sheth Doctoral Consortium, 2005, 2007, 2008, 2009, 2010

BIOGRAPHICAL SKETCH OF SEETHU SEETHARAMAN Seethu Seetharaman is W. Patrick McGinnis Professor of Marketing, Director of the Center for Customer Analytics and Big Data (CCABD), as well as the Academic Director of the Master of Science in Customer Analytics (MSCA) program, at the Olin Business School, Washington University in St. Louis. His research primarily deals with applied statistical and/or econometric models of consumer and firm behavior that inform pricing and advertising decisions, as well as promotional strategies of firms. Seethu’s research has been published in journals such as Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Quantitative Marketing and Economics etc. Seethu has consulted with companies in the consumer packaged goods industry, the automotive sector etc. Seethu has taught courses on Marketing Management, Data Analysis, Brand Management, Customer Analytics and Marketing Research to various constituencies (MBA, Executive MBA, MSCA, BSBA etc.) both in the US and abroad (China, India etc.). Seethu received his Ph.D. in Marketing at Cornell University. Seethu also holds B.Tech and M.S. degrees in Chemical Engineering (from the Indian Institute of Technology, Madras, and the University of Utah, respectively). Seethu is married to Gayathri, and has a 14-year old daughter, Aditi, and an 9-year old son, Satvik. Seethu is a big fan of the South Indian music composer Ilaiyaraaja and lives in Chesterfield.