Sean Rach

Sean Rach is a Doctor of Business Administration (DBA) candidate at the Warwick Business School. He currently advises a number of startup businesses in Hong Kong and Australia.

Previously, he was the founding Chief Marketing Officer of Crypto.com where he established the brand and led the acquisition of the FinTech startup’s first 3 million+ customers globally. He served as Chief Marketing Officer of Prudential Corporation Asia and championed integrated marketing solutions across Asia. With a passion for CSR/ESG, he created the Cha-Ching (a multi-media financial literacy program in partnership with Cartoon Network and Dr. Alice Wilder) and Safe Steps (Natural Disasters, Road Safety, First Aid in partnership with NatGeo, the Red Cross, and the FIA) platforms. He was also responsible for the development of the first mobile app for an Asian insurer and the initial digitization of the Prudential salesforce.

A digital marketing and customer management pioneer, he was Managing Director of OgilvyOne Hong Kong, with clients including American Express, Hong Kong Disneyland, Venetian Macao, BlackRock, Hong Kong Jockey Club, and SmarTone. In addition, he has held marketing positions with Hallmark Cards (launch of Hallmark.com) and Sprint.

Academic & Professional Qualification

• BSc United States Naval Academy
• MBA Thunderbird School of Global Management
• DBA Warwick Business School

Teaching

• Customer Management
• Marketing for Social Impact

Research Interest

• Omni-Channel Marketing
• Digital Media & Marketing
• Global Brand Development