Sasha Strauss

Conferences and corporations worldwide call upon Sasha Strauss for award-winning forums; from Romania to China, Switzerland to Mexico. Media channels like National Public Radio (NPR), Forbes and The Wall Street Journal seek his expertise on branding everything from presidential candidates to innovative start-ups and Fortune 500s. He has keynoted with notable speakers such as Magic Johnson, Tony Hsieh, Frank Gehry, Biz Stone and Simon Sinek.

With 25 years in strategic brand development, Sasha has built brands at the world’s leading advertising, PR, marketing and branding agencies.

In 2006, Sasha founded Innovation Protocol, a brand strategy consulting firm that exclusively serves innovators. As the Managing Director, Sasha leads a team of 25 strategy consultants that serve clients such as Google, PayPal, Disney, Amgen, Nestlé, and ADP.

When not supporting Innovation Protocol’s international clientele, Sasha teaches graduate brand strategy, leadership, and innovation courses at USC’s Marshall School of Business, UCLA's Anderson School of Management, UCI's Merage School of Business. Via these professorial roles, Sasha also teaches at preeminent graduate programs while on the road for business, having taught in programs such as at MIT Sloan and The Johnson School at Cornell.

Sasha holds a bachelors degree from UC Irvine, a masters in strategic corporate communication management from USC, and an executive business management certificate from UCLA's Anderson Graduate School of Management.

Education

• Masters University of Southern California Annenberg School for Communication and Journalism (2004 — 2005)
• Executive Management Certificate UCLA Anderson School of Management (2002 — 2003)
• BA University of California, Irvine (1994 — 1999)

Companies

• CEO Innovation Protocol (2021)
• MBA Adjunct Professor and Lecturer, Brand Strategy University of Southern California - Marshall School of Business (2011)
• MBA Adjunct Professor, Executive in Residence, and Lecturer, Brand Strategy UCLA Anderson School of Management (2010)
• Executive MBA Adjunct Professor and Lecturer, Brand Strategy University of California, Irvine - The Paul Merage School of Business (2010)
• Keynote Presenter & Facilitator Innovation Protocol (2007)
• Managing Director Innovation Protocol (2006 — 2021)
• Masters in Communications Management Adjunct Professor and Lecturer, Brand Strategy University of Southern California Annenberg School for Communication and Journalism (2006 — 2012)
• Director of Brand Development Brand Sense Partners (2005 — 2006)
• Senior Brand Strategist Siegel+Gale (2002 — 2005)