Sarmin Attarran

Marketing professor with interests in social media and sustainability. Currently teaching consumer behavior, sustainability marketing and digital marketing strategies. Currently researching how sustainability is communicated in the supply chain using digital media. B.A. University of California Los Angeles; M.B.A. California State University Bakersfield; Ph.D. University of Illinois at Chicago.

DEGREES AWARDED

Ph D, University of Illinois at Chicago MBA, CSUB BA, UCLA

SELECTED PUBLICATIONS

Attaran, M.,Attaran, S., Harnessing the Power of 3D Food Printing to Enhance and Transform the Food Industry, .

Attaran, M.,Attaran, S.,Kirkland, D., Savouring the Product: A Look at the Impact of AI on Pre and Post Purchase Satisfaction, .

Attaran, S.,Notarantonio, E.,Quigley, C., Consumer Perceptions of Brand Mention in Magazine Editorials, Journal of Promotion Management.

Boyer, S.,Joyner, C.,Attaran, S., If You Can’t Beat Them Join Them: Social Media use in the Classroom, International Journal of Social Media and Interactive Learning, Special Issue on Collaboration.

Attaran, M.,Attaran, S.,Kirkland, D., Technology and Organizational Change: Harnessing the Power of Digital Workplace , IGI Global, 2019.

Attaran, M.,Attaran, S.,Kirkland, D., The Need for Digital Workplace: Increasing Workforce Productivity in the Information Age, , 2019.

Quigley, C.,Attaran, S.,Notarantonio, E., Consumer Perceptions of Brand Mention in Magazines by Level of Involvement, International Journal of Marketing & Business Communication, 2019.

Attaran, M.,Attaran, S., Opportunities and Challenges of Implementing Predictive Analytics for Competitive Advantage , IGI Global, 2018.

Attaran, M.,Attaran, S., The Rise of Embedded Analytics - Empowering Manufacturing and Service Industry with Big Data, IGI Global, 2018.

Attaran, M.,Attaran, S., The Rise of Embedded Analytics - Empowering Manufacturing and Service Industry with Big Data, International Journal of Business Intelligence Research, 2018.

Attaran, M.,Attaran, S.,Celik, B. G., Promises and Challenges of Cloud Computing in Higher Education: A Practical Guide for Implementation, Journal of Higher Education Theory and Practice, 2017.

Attaran, S.,Notarantonio, E.,Quigley, C., A Comparison of Consumer Perceptions of Brand Mention in Magazines between High Involvement and Low Involvement Products , Academy of Business Research Conference, 2015.

Attaran, S.,Notarantonio, E.,Quigley, C., Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach, Journal of Promotion Management, 2015.

Celik, B. G.,Attaran, S., Analysis of Students' Environmental Responsibility on Perceptions of Green Building Attributes, International Journal of Sustainability in Higher Education, 2014.

Celik, B. G.,Li, X.,Attaran, S., The Impact of Culture and Knowledge on Consumer Green Building Attribute Perceptions: The Case of South Korea vs the United States, 2014 Global Marketing Conference, 2014.

Celik, B. G.,Ozbek, M.,Jalili, M.,Attaran, S., Comparison of Environmental Responsibility of Construction Management Students Based on Exposure to Sustainability in Curricula and on Campus, International Journal of Construction Education Research, 2014.

Boyer, S.,Edmondson, D.,Attaran, S., Delivering Value as a Tenure Track Faculty Member: Combining the Three Pillars of Academia, International Journal of Education Research, 2013.

Celik, B. G.,Alhamdouni, K.,Attaran, S., Exploring Green Buildings with LEED Certification in Developing Economies, Joint Conference of the European Roundtable on Sustainable Production and Consumption & Environmental Management for Sustainable Universities, 2013.

Celik, B. G.,Attaran, S., Analysis of Students’ Environmental Responsibility on Perceptions of Green Building Attributes, International Journal of Sustainability in Higher Education, 2013.

Celik, B. G.,Attaran, S., Analytic Hierarchy Process: An Application in Green Building Market Research, International Review of Marketing and Management, 2013.

Roohani, S.,Attaran, S., Social Media: New Challenges and Opportunities for Corporate Governance, International Journal of Disclosure and Governance, 2013.

RESEARCH INTERESTS

Consumer Behavior, Digital Marketing, Sustainability Marketing, Marketing Education