Disruptive & Sustaining Technologies | UC Berkeley Executive Education
The Merging of Design & Product Development | UC Berkeley Executive Education


Haas School of Business
Senior Lecturer


  • PhD, Industrial Engineering and Engineering Management, Stanford University
  • MS, Statistics, Stanford University
  • MS, Industrial Engineering and Engineering Management, Stanford University
  • BS with Distinction, Industrial Engineering, Stanford University

Positions Held

  • At Haas since 1988
  • 2009 – present, Faculty Director, Management of Technology Program
  • 1997 – present, Senior Lecturer with Security of Employment, Haas School of Business
  • 1999, Visiting Lecturer, Leaders for Manufacturing Program, MIT
  • 1991 – 1997, Director and Lecturer, Management of Technology Program
  • 1994, Visiting Assistant Professor, Operations Management, MIT
  • 1991 – 1993, Organizational Learning Champion, HPLabs, Hewlett Packard
  • 1989 – 1991, Director, Product Generation Change Management Team, Hewlett Packard
  • 1989, Manager, Surface Mount Technology Program, Hewlett Packard
  • 1988 – 1991, Assistant Professor, Haas School of Business
  • 1986 – 1989, Program Manager, Corporate Manufacturing, Hewlett Packard
  • 1985 – 1986, Strategic Planner, Data Systems Division, Hewlett Packard
  • 1980 – 1983, Consultant, Operations Management Consulting Practice, Booz, Allen and Hamilton

External Service and Assignments

  • Board participation: Building Materials Holding Corporation, Corporate Design Foundation,
  • Former memberships and board participation: Manufacturing Studies Board, National Research Council, Columbia University, Operations Management Advisory Board, Leaders for Manufacturing, MIT, Operating Committee Member

Current Research and Interests

  • Innovation and design management
  • New product development
  • Operations strategy
  • Environmental supply chain management

Selected Papers and Publications

  • “Accenture Award Winning “Innovation as a Learning Process: Embedding Design Thinking,” with Michael Barry. California Management Review 50, no. 1 (Fall 2007).
  • “Designing Sustainable Solutions: Frameworks and Tools for Considering Sustainability Issues in New Product Development,” with Nathan Shedroff. The Handbook of Technology Management, 3 Volume Set, Hossein Bidgoli, Editor-in-Chief. John Wiley & Sons, Inc: Hoboken, N.J, 2009 (forthcoming).
  • “Infrastructure Meets Business: Building New Bridges, Mending Old Ones,” with Nuno Gil. California Management Review 51, No. 2 (Winter 2009).
  • “Framing innovation: negotiating shared frames during early design phases,” with Jonothan Hey and Caneel Joyce. Journal of Design Research, Undersciences 6 nos. 1-2 (2007): 79-99. Special Issue on Fostering Creativity and Innovation during Early Informal Design Phases: Sociotechnical and psychology studies.
  • “Self-Reflection: Lessons Learned in a New Product Development Class,” with Jonothan Hey, Alan Van Pelt and Alice Agogino.Journal of Mechanical Design 129, no. 7 (July 2007): 668-676.
  • “Workplace Design: A New Managerial Imperative,” with Jeffrey Chan and Peter Lawrence. California Management Review 49, no. 2 (Winter 2007).


  • Introduction to Operations Management, BA 204
  • Managing the New Product Development Process: Design Theory and Methods, MBA 290N and ME290P
  • Design and Systems Thinking for MBAs, MBA 290T

Honors and Awards

  • Earl F. Cheit Award for Excellence in Teaching, Full-Time MBA Program, 2003, 1992, 1990
  • Phi Beta Kappa, 1977
  • Tau Beta Pi, 1977
  • Berkeley Campus Distinguished Teaching Award, 2001
  • Earl F. Cheit Award for Excellence in Teaching, Evening & Weekend MBA Program, 1990

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