Sandra Krisberga-Sinigoi

Sandra has more than 15 years of business and managerial experience in European and Russian markets in diverse international business sectors. She gained international work experience in Tetra Pak, handling one of the biggest and most challenging global customers – Arla Foods as the member of the strategic team overseeing the development of the key account strategy and its implementation across other markets. Furthermore, Sandra has lectured in several universities on subjects involving strategy, innovation and organizational behavior. Also, she has an impressive track of records in the field of business trainings and consultations.

Sandra has a BSc in Public Relations, a Master's degree in Health Care with Specialization in Dance Movement Psychotherapy, and an MSc in Organizational Performance Management from Cranfield University.

Sandra is currently doing her PhD research on collective mindfulness supervised by Dr. Jutta Tobias, Cranfield University. The aim of the research is to understand how collective mindfulness can be induced and sustained in order to improve the organisational performance in the volatile and fast-changing business environment.

She has successfully lead various workshops and seminars with the leading entities in the public and business sectors on the key three areas: mindfulness and resilience, effective team work and communication, as well as strategy and change. The list of customers includes: Latvia Parliament, Bank of Latvia, Riga International Airport, Ministry of Culture, State Traffic Safety Agency, Allnex, Danone, Schenker DB, Tele2, McDonald, DHL, Statoil, Nordea Bank, and many others.

Education

• Doctor of Philosophy - PhD Cranfield University (2016 — 2022)
• Executive Msc Cranfield University (2013 — 2015)
• Master Riga Stradins University (2008 — 2011)
• Bakalaurs Biznesa Augstskola 'Turiba' (2003 — 2007)
• Riga Commerce School

Companies

• Key Account Manager LPB BillerudKorsnäs (2021)
• Researcher PHD Student Cranfield University - Cranfield School of Management (2016)
• Founder Illume SIA (2013 — 2020)
• Internship Liaison Officer, MSc in Management Programme Cranfield School of Management (2018 — 2020)
• Lecturer RTU Riga Business School (2015 — 2018)
• Manager Maketing & Product Management Nordics Tetra Pak (2011 — 2013)
• Key Account Manager and Marketing & Product Management Baltic States Tetra Pak (2006 — 2011)
• Marketing Director Nelss (2004 — 2006)
• Export Sales & Marketing Manager Baltic's Gutta (2000 — 2004)