Sandeep Patnaik

Dr.Sandeep Patnaik started his career as an a cademician , teaching at the Faculty of Management Studies, University of Delhi. Subsequently he joined the Indian Civil Services (1990 batch) and worked for various ministries including Ministry of Finance and Ministry of Communication. In 1997 he went to the University of Pennsylvania to work on his PhD dissertation on employee motivation. During 1997-2000, Dr. Patnaik had the opportunity of working as a Research Associate with some of the world’ leading experts in Marketing and Organizational Behavior. He has published several papers mainly in the area of Market Research. One of his papers on “Quasi Empirical evidence in advertising research” has been included in the special edition of Journal of Advertising Research that has a historical compilation of 25 most influential papers on the subject. Recently his book titled “PERSUASIVE ADVERTISING”, which he co-authored with Professor “Scott Armstrong” of the Wharton School, has been published by McMillan. Dr. Patnaik has taught advertising strategies at the Wharton School and also teaches Marketing to the executive MBA students at the University of Maryland. He coordinated research activities in the area of emotional engagement in advertisements. .

Experience

• The Wharton School
  • Research Director
• University of Maryland University College
  • Professor and Chair Jan 2008 –
• Gallup and Robinson
  • Research Director Mar 2007 – Jun 2010