Safaa Adil
Assistant professor, Marketing, PhD in Management Science at Management School ESSCA
Schools
- Management School ESSCA
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Biography
Management School ESSCA
Safaa Adil is Assistant Professor in Marketing at ESSCA School of Management. She holds a Doctorate in Management Sciences (qualification CNU 06) with a specialization in Marketing.
Her research focuses on advertising persuasion (the influence of the different characteristics of human presence in the advertising image), nudity and consumer behavior. Her research is mainly based on experimental methods. Her teaching themes mainly focus on marketing: consumer behavior, marketing strategy, marketing fundamentals and retail.
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