Compare courses
Darden School of Business


Darden Faculty Profile: Ron Wilcox
"Whatever Happened to Thrift?" with Ron Wilcox


Darden School of Business

Education: A.B., Xavier University; MS, Ph.D., Washington University

Ronald T. Wilcox, NewMarket Corporation Professor of Business Administration and associate dean of the MBA for Executives Program, teaches the required Marketing course in the MBA and Executive MBA programs as well as the elective Pricing. He also teaches in numerous Executive Education programs.

His research, focused on the marketing of financial services and its interface with public policy, has appeared in leading marketing and finance journals, such as the Journal of Marketing Research, Management Science, Marketing Science and the Journal of Business. His research and writing have also appeared in the Wall Street Journal, Washington Post, BusinessWeek, Fortune, Forbes and the Weekly Standard. He is a frequent contributor to Forbes. He is the author of the book Whatever Happened to Thrift? Why Americans Don't Save and What to Do About It, published by Yale University Press.

Wilcox joined the Darden faculty in 2001. He was formerly an assistant professor at the Carnegie Mellon Graduate School of Industrial Administration and an economist for the U.S. Securities and Exchange Commission.

Read about executive education

Other experts

Biography Nicholas Economides is an internationally recognized academic authority on network economics, electronic commerce and public policy. His fields of specialization and research include the economics of networks, especially of telecommunications, computers, and information, the economics ...
Verda Blythe is a faculty associate in the Marketing Department and affiliated with the Grainger Center for Supply Chain Management, where she served in a director role for 12 years. Verda’s teaching portfolio includes several courses in the undergraduate and full-time MBA program including Funda...
Prof Dr Ederer is a scientific entrepreneur and an entrepreneurial scientist. As a scientist in strategic management, he researches, publishes and teaches on the links between innovation, human capital and economic growth. As entrepreneur in his company Africa Enablers, his commercial focus is on...