Ronald Voorn

Ronald Voorn is a PhD candidate at the HU Research Centre for Innovation in Business and Communication and the University of Twente. He is conducting a study into the role of human values in behaviour between brands and consumers at the Research group Marketing and Customer Experience.

Ronald studies the role of human values in consumer behaviour. He is involved in setting up the Marketing Analytics specialization in the HU master Data Driven Business and also teaches Advertising and Consumer Psychology In the master year of the University of Twente.

Ronald Voorn has been active in managing brands since 1982, initially in the world of advertising until 1992, and since then on the client side. For instance, he worked at Heineken as Global Marketing Director and Managing Director for 15 years. Ronald is vice-chairman of the Supervisory Board of insurance company Univé Dichtbij, Supervisory board member of the Dutch Marketing Association (NIMA) as well as supervisory board member of plantation PortoMari in Curaçao.

Fields of expertise

• Marketing strategy
• Consumer behaviour

Publication

• A Health Care Value Framework for Physical Therapy Primary Health Care Organizations Rutger IJntema, Di-Janne Barten, Hans Duits, Brian Tjemkes, Cindy VeenhofResearch group: Innovation of Movement CareArticle2021
• Attitudes towards Social Robots in Education Enthusiast, Practical, Troubled, Sceptic, and Mindfully Positive Matthijs Smakman, Elly A. Konijn, Paul Vogt, Paulina PankowskaResearch group: Digital EthicsArticle2021
• Attributes relevant to antifragile organizations Edzo Botjes, Martin van den Berg, Bas van Gils, Hans MulderResearch group: Artificial IntelligenceLecture2021
• Barriers and enablers for the uptake of recycled plastic feedstock Malou van der Vegt, Evert-Jan Velzing, Martijn RietbergenResearch group: Building Future CitiesLecture2021
• Changes in emotional states as predictors of therapy alliance in forensic inpatients International Journal of Offender Therapy and Comparative Criminology Marije Keulen-de Vos, Vivienne de VogelResearch group: Working with Mandated ClientsArticle2021
• Changing Journalistic Information-Gathering Practices? Reliability in Everyday Information Gathering in High-Speed Newsrooms
• Els DiekerhofResearch group: Quality Journalism in Digital TransitionArticle2021
• Constructing configurations to capture the complexity and uniqueness of beginning teachers’ professional identity Gonny Schellings, Maaike Koopman, Douwe Beijaard, Janine MommersResearch group: Vocational EducationArticle2021
• Content and language integrated learning in technical vocational education Teachers’ practical knowledge and teaching behaviour Elly Wildeman, Maaike Koopman, Douwe BeijaardResearch group: Vocational EducationArticle2021
• Copyright Enforcement in the Dutch Digital Music Industry Nerko Hadziarapovic, Marlies van Steenbergen, Pascal RavesteijnResearch group: Process Innovation and Information SystemsLecture2021
• Decrease of physical fitness during neoadjuvant chemoradiotherapy predicts the risk of pneumonia after esophagectomy Petra Bor, Feike Kingma, Ad Kerst, Elles Steenhagen, Jelle Ruurda, Richard van Hillegersberg, Karin Valkenet, Cindy VeenhofResearch group: Innovation of Movement CareArticle2021
• Designing a communicative foreign language assessment program for Dutch secondary schools A design-based research project within a professional learning community Charline Rouffet, Catherine van Beuningen, Rick de GraaffResearch group: Multilingualism and EducationLecture2021
• Designing learning environments at the school-work boundary Curiculum development in vocational education Erica BouwResearch group: Vocational EducationDoctoral Thesis2021
• Do We Hold Males and Females to the Same Standard? A Measurement Invariance Study on the Psychopathy Checklist-Revised Evelyn Klein Haneveld, Dylan Molenaar, Vivienne de Vogel, Wineke Smid, Jan KamphuisResearch group: Working with Mandated ClientsArticle2021
• Drivers and obstacles for evidence-informed practice in an autonomous and decentralized educational system Kristin VanlommelResearch group: Driving Educational ChangeBook2021
• Evaluating an implementation protocol for digitization and devices in operating rooms a case study Navin Sewberath Misser, Joris E. N. Jaspers, Bas van Zaane, Hein Gooszen, Johan VersendaalLecture2021
• Evaluation of an implementation protocol for digitization and devices in Operating Rooms completed research Navin Sewberath Misser, Joris E. N. Jaspers, Bas van Zaane, Hein Gooszen, Johan VersendaalLecture2021
• Event diagrams Supporting student reasoning in special relativity through thought experiments Floor Kamphorst, Elwin Savelsbergh, Marjolein Vollebregt, Wouter van JoolingenResearch group: Research group Science and Technology EducationBook2021
• Exploring Co-Construction of Learning Environments at the Boundary of School and Work Through the Lens of Vocational Practice Erica Bouw, Ilya Zitter, Elly de BruijnResearch group: Vocational EducationArticle2021
• Family language policy on holiday: four multilingual signing and speaking families travelling together Annelies Kusters, Maartje de Meulder, Jemina NapierResearch group: Speech and Language Therapy: Participation through communicationArticle2021
• Family participation in physiotherapy-related tasks of critically ill patients: A mixed methods systematic review Lotte van Delft, Karin Valkenet, Arjen Slooter, Cindy VeenhofResearch group: Innovation of Movement CareArticle2021
• Gender Differences in Substance Abuse History and Offending Behavior A Multicentre Study in Dutch Forensic Psychiatry Vivienne de Vogel, Jeantine Stam, Yvonne Bouman, Paul ter Horst, Marike LancelResearch group: Working with Mandated ClientsArticle2021
• Grand Challenges in Ethical UX A case for Privacy Coordination Koen van Turnhout, Natalia RomeroResearch group: Human Experience & Media DesignLecture2021
• How to Assist Probationers with Debt Problems during Supervision A Qualitative Study into the Experiences of Both Probation Officers and Clients Gercoline van Beek, Vivienne de Vogel, Dike van de MheenResearch group: Working with Mandated ClientsArticle2021
• Identifying goals, roles and tasks of extended scope physiotherapy in Dutch primary care- an exploratory, qualitative multi-step study Ferdinand Bastiaens, Di-Janne Barten, Cindy VeenhofResearch group: Innovation of Movement CareArticle2021
• Implementation of an interprofessional collaboration in practice program a feasibility study using social network analysis Linda Smit, Jeroen Dikken, Nienke Molenaar, Marieke Schuurmans, Niek de Wit, Nienke BleijenbergResearch group: Proactive care for elderly people living at homeArticle2021