Ron Shachar

Professor Shachar, Former Dean of the Arison School of Business at IDC, has a PhD in economics from Tel Aviv University. After a post-doc period in Harvard University, he joined the faculty of Yale School of Management. After moving back to Israel, he was first the head of the marketing area in Tel Aviv University and then the dean of the business school at IDC.

During his years at Tel Aviv University, he was also on the faculty of Fuqua school of business at Duke university and in recent years he is a visiting scholar and professor at Columbia University and NYU.

Professor Shachar is a researcher in various fields in social sciences including economics, marketing, psychology and political science. His studies focus on branding, advertising, storytelling and strategic issues in fields such as the entertainment industries (e.g. TV and movies) and political campaigns and elections.

His work has been published in leading journals in various fields and have received attention from the popular news media (e.g. Wall Street Journal and Fox News). Professor Shachar serves and served as an associate editor in two leading journals and on the editorial board of other leading journals.

On the top of his academic work, professor Shachar had significant roles in Israel’s political system. He was a lead advisor in Shimon Peres’ office when Peres was the minister of finance (1989), a member of Yitzhak Rabin’s 100-days team (1992), the chief strategist in Meretz’s election campaigns (1999 and 2003).

He also published three books, two of them were novels that turned out to be best-sellers: Serendipity (2006) and “X in the middle” (2018).

Education

• 1984-1986 Tel Aviv University Economics B.A. 1986
• 1986-1988 Tel Aviv University Economics M.A. 1988
• 1988-1992 Tel Aviv University Economics PhD 1992

Academic experience

• 1991 Harvard University, Visiting Scholar
• 1992-1997 Yale University, School of management, Assistant professor
• 1997-2001 Tel Aviv University, Lecturer
• 2001-2002 Tel Aviv University, Lecturer
• 2002-2005 Tel Aviv University, Senior Lecturer (Tenured)
• 2005-2011 Duke University, Visiting Professor
• 2006-2009 Tel Aviv University, Associate Professor
• 2006-2010 Tel Aviv University, Chair
• 2009-2010 Tel Aviv University, Full Professor
• 2011-2014 Interdisciplinary Center, Arison Business School, Dean and full professor
• 2014- Interdisciplinary, Center Arison Business School, Head of the Honors program and full professor
• 2018- Columbia University, Business School, Visiting Professor
• 2019- New York University, Stern School of Business, Visiting Professor

Areas of expertise

• Industrial Organization
• USA
• Television
• Entrepreneurship
• Economics
• Campaign Management
• New Media
• American Politics
• Marketing
• Game Theory
• Mass Media
• Strategy
• Quantitative Models
• Political and International Communications
• Political Communications
• Econometrics
• Macroeconomics
• Media and Content Marketing Blogs
• manging a change
• organizational culture
• Marketing Management
• Innovation & Creativity
• Marketing Seminar
• Research Methods
• Managers Development
• Team development and leadership
• Strategy implementation
• PR
• Mathematical Modeling
• Data Science

Courses

• Managing change
• Advanced managing change
• Managing change – C
• Strategic thinking in a changing world
• Stories in Business
• Career, management and strategy
• Career, management and strategy
• honors program personal projec-Business
• Marketing Management

Publications

Roos, Jason, Carl Mela and Ron Shachar (2020) “The Effect of Links and Excerpts on Internet News Consumption,” Journal of Marketing Research, 57 (3), 395-421. (Lead article)

Appel, Gil, Shai Danziger, Ron Shachar and Yaniv Shani (2020) “When and Why Consumers “Accidentally” Endanger Their Products,” Management Science, 66 (12) 5757-5782.

Appel, Gil, Barak Libai, Eitan Muller and Ron Shachar (2020) “On the Monetization of Mobile Apps,” International Journal of Research in Marketing, 37 (1), 93-107. [Winner, 2020 Best Paper Award]

Cutright, Keisha, Tülin Erdem, Gavan J. Fitzsimons and Ron Shachar (2014) “Finding Brands and Losing Your Religion” Journal of Experimental Psychology: General, 143 (6), 2209-2222.

Lovett, Mitch, Renana Peres and Ron Shachar (2014) “A dataset of brands and their characteristics” Marketing Science, 33 (4), 609-617.

Roos, Jason and Ron Shachar (2014) “When Kerry Met Sally: Politics and Perceptions in the Demand for Movies,” Management Science, 60 (7), 1617-1631. (Lead article).

Kuksov, Dmitri, Ron Shachar and Kangkang Wang (2013) “Advertising and Consumers' Communications,” Marketing Science, 32 (2), 294-309.

Lovett, Mitch, Renana Peres and Ron Shachar (2013) “On Brands and Word-of-Mouth,” Journal of Marketing Research, 50 (August), 427-444. (Lead article). [2018 O’Dell Award, Finalist]

Gordon, Brett, Mitchell Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay Rao, Subrata Sen, David Soberman, Oleg Urminsky (2012) “Marketing and Politics: Models, Behavior, and Policy Implications,” Marketing Letters, 23 (2), 391-403.

Lovett, Mitchell and Ron Shachar (2011). “The Seeds of Negativity: Knowledge and Money,” Marketing Science, 30 (3), 430-446.

Anand, Bharat and Ron Shachar (2011) “Advertising, the Matchmaker,” RAND Journal of Economics, 42 (2), 205-245. (Lead article).

Shachar, Ron, Tulin Erdem, Keisha Cutright, and Gavan Fitzsimons (2011) “Brands: The Opiate of the Non-Religious Masses?” Marketing Science, 30 (1), 92-110.

Ron Shachar (2009) “The Political Participation Puzzle and Marketing” Journal of Marketing Research, 46 (6), 798-815.

Anand, Bharat and Ron Shachar (2009) “Targeted Advertising as a Signal,” Quantitative Marketing and Economic, 7 (3), 237-266. (Lead article).

Anand, Bharat and Ron Shachar (2007) “(Noisy) Communications,” Quantitative Marketing and Economics, 5 (3), 211-237. (Lead article).

Shachar, Ron and Zvi Eckstein (2007) “Correcting for Bias in Retrospective Data,” forthcoming, Journal of Applied Econometrics, 22 (3), 657-675.

Byzalov, Dmitri and Ron Shachar (2004) “The Risk Reduction Role of Advertising,” Quantitative Marketing and Economics, 2 (4), 283-320. (Lead article).

Anand, Bharat and Ron Shachar (2004) “Brands as Beacons: A New Source of Loyalty to Multiproduct Firms,” Journal of Marketing Research, 41 (2), 135-150. (Lead article).

Shachar, Ron and Barry Nalebuff (2004) “Verifying the Solution from a Nonlinear Solver: A Case Study: Comment,” American Economic Review, 94 (1), 382-390.

Shachar, Ron (2003) “Party Loyalty as Habit Formation,” Journal of Applied Econometrics, 18 (3), 251-269. (Lead article).

Gerber, Alan., Donald Green and Ron Shachar (2003) “Voting may be Habit Forming: Evidence from a Randomized Field Experiment,” American Journal of Political Science, 47 (3), 540-550.

Moshkin, Nickolay and Ron Shachar (2002) “The Asymmetric Information Model of State Dependence,” Marketing Science, 21 (4), 354-454.

“Risk Aversion and Apparently Persuasive Advertising,” Mimeo, June 2002. [Joint with Bharat Anand].

Goetttler, Ronald and Ron Shachar (2001) “Spatial Competition in the Network Television Industry,” RAND Journal of Economics, 32 (4), 624-656.

Shachar, Ron (2001). A Leader Made to Measure, Yedioth Acharonot Publisher, Tel Aviv.

Green, Donald and Ron Shachar (2000). “Consuetude in Voter Turnout,” The British Journal of Political Science, 30, 561-573.

Shachar, Ron and John Emerson (2000). “Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a TV Viewing Choice Model,” Journal of Marketing Research, 37 (2), 173-186.

“Switching Costs or Search Costs?” The Foerder Institute for Economic Research Working Paper No. 3-2000, January 2000. [Joint with Nickolay Moshkin].

Shachar, Ron and Barry Nalebuff (1999) “Follow the Leader: Theory and Evidence on Political Participation,” American Economic Review, 89 (3), 525-547.

Shachar, Ron and Bharat Anand (1998). “The Effectiveness and Targeting of Television Advertising,” Journal of Economics and Management Strategy, 7 (3), 363-396.

Shachar, Ron and Michal Shamir (1996). “Estimating Vote Persistence Sources Without Panel Data,” Political Analysis, 6, 107-124.

“How Old Should Seinfeld Be?” Yale School of Management Working Paper Series H, No. 4, December 1996. [Joint with John Emerson].

“On the Transition to Work of New Immigrants: Israel 1990-1992,” Falk Institute for Economic Research in Israel, Discussion paper No. 95-04, 1995. [Joint with Zvi Eckstein].

Shachar, Ron (1994). “A Diagnostic Test for the Sources of Persistence in Individuals' Decisions,” Economics Letters, 45, 7-13.

Shachar, Ron and Michal Shamir (1994). “Modelling Victory in the 1992 Election,” in Asher Arian and Michal Shamir (eds.) The Elections in Israel - 1992. Albany: SUNY Press.

Shachar, Ron (1994). “The Political Economy of Capital Controls: Discussion,” in Leonardo Leiderman and Assaf Razin (eds) Capital mobility: The impact onconsumption, investment and growth, Cambridge; New York and Melbourne: Cambridge

Shachar, Ron (1993). “Forgetfulness and the Political Cycle,” Economics and Politics, 5, 15-26.

“A Dynamic Political Economy Model of Optimal Voting Decisions with an Application with Israeli Data,” Program for the Study of the Israeli Economy, M.I.T. Working Paper No. 11-90, 1990.

Books

• Shachar, Ron (2001) A Leader Made to Measure, Yedioth Acharonot Publisher, Tel Aviv