Roger Bailey

After completing a master’s degree in mathematics from Northern Arizona University, Roger received a Ph.D. in Economics from Vanderbilt University, and joined the Marketing Department at Fisher in 2013. In addition to his faculty position in marketing, Roger serves as the Academic Director of the Full-Time MBA Program, the advisor of the Full-Time MBA Council and the co-advisor of the Fisher undergraduate chapter of the American Marketing Association.

Roger’s teaching interests are in marketing research, business analytics, market analysis and forecasting, and applied economics. He teaches a wide variety of undergraduate, graduate, and executive education coursework, and has won multiple teaching awards during his time at Fisher. Roger’s research interests are in applying theory from economics and consumer behavior in the construction of discrete choice models, models of direct utility, and other models of consumer actions/behavior.

Areas of Expertise

• Marketing
• Applied Bayesian Modeling in Marketing
• Pricing
• Quantitative Marketing
• Statistics

Education

• Ph.D., 2013, Vanderbilt University, Economics
• M.S., 2006, Northern Arizona University, Mathematics
• B.S., 2004, Northern Arizona University, Mathematics