Robyn Le Boeuf

Area of Expertise:

Consumer Behavior and Decision Making, Marketing Research

Research Interests:

Consumer Behavior, Judgment and Decision Making, Behavioral Decision Theory, Intertemporal Choice, Gift Giving

Awards/Honors:

• Named to the American Marketing Association/ DocSIG List of the Top 50 Most Productive Authors in the Premier Marketing Journals, 2015
• Marketing Faculty Member of the Year Teaching Award, University of Florida, 2008-2009, 2011-2012, and 2012-, 2013
• Teacher of the Year, Warrington College of Business Administration, University of Florida, 2003-2004 and 2009-, 2010
• Hillel Einhorn New Investigator Award, Society for Judgment and Decision Making, 2002
• Phi Beta Kappa, 1996

Robyn LeBoeuf earned her PhD in psychology at Princeton University. Much of her research has examined how people’s choices, judgments, and behaviors can be biased by incidental factors, like question wording. Her recent projects have investigated how people plan for, and make decisions about, the future, and how people make decisions when giving gifts. She has published articles in a wide variety of psychology and marketing journals, and she was the 2002 recipient of the Hillel Einhorn New Investigator Award.