Richard Watson

Lecturer at Cambridge Judge Business School Executive Education

Schools

  • Cambridge Judge Business School Executive Education
  • Imperial College London

Expertise

Links

Biography

Cambridge Judge Business School Executive Education

Richard Watson is a London-based writer, speaker and thinker. He is the founder and editor of What's Next, a website that documents global trends, and has worked extensively on scenario planning projects in Australia and the UK, having been introduced to the discipline by Napier Collyns, one of the founders of Global Business Network (GBN) in San Francisco.

Richard is the author of Digital Versus Human (2016), The Future: 50 Things you Really Need to Know (2012); Future Vision: Scenarios for the World in 2040 (2012); Future Minds: How the Digital Age is Changing Our Minds, Why This Matters and What We Can Do About It (2010) and Future Files: 5 Trends for the Next 50 Years (2007). Richard has been a blogger on innovation for Fast Company magazine (US) and has written for Future Orientation (Copenhagen Institute for Future Studies), Retail Banking Review (Australia) and What Matters (Mckinsey & Company). Richard has worked with, amongst others; London Business School, Imperial College London, Cambridge University Business School, RAND, Shell, Ministry of Defence, General Electric, IBM, KPMG, PWC, EY, McDonalds, Nestle, PepsiCo, Tesco, Toyota, Samsung, Virgin Atlantic and Westfield.

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