Richard Wahlund

Richard Wahlund is holder of the Bonnier Family Professor in Business Administration, especially media. He is also Head of the Department of Marketing and Strategy, and Head of the Center for Media and Economic Psychology.

He runs a number of research projects, most of them concerning media, marketing mangement and/or economic behaviors, and to a large extent related to theories in economic psychology.

His main teaching areas are marketing (buying behavior, business and marketing strategy, ’marketing mix’, marketing communications, branding etc.), research methodology (incl. applied statistics), economic psychology (decision making/cognitive psychology, economic/finacial behaviors, gender issues etc.), and finally business ethics and reputational risk management.