Richard McFarland
Professor, Marketing Department at ESSEC
Schools
- ESSEC
Links
Biography
ESSEC
Education
Ph.D. in Marketing, Georgia Institute of Technology MBA, University of Arizona B.A. in Economics, University of California at Irvine
Research Areas
Areas
Sales Management, Professional Selling, Marketing Channels, Supply Chain, Influence Tactics, Emotional Intelligence, fMRI, Trust
Teaching at ESSEC
Sales Management, Principals of Marketing, Marketing Strategy (Ph.D.)
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