Richard McFarland

Professor, Marketing Department at ESSEC

Schools

  • ESSEC

Links

ESSEC

Education

Ph.D. in Marketing, Georgia Institute of Technology MBA, University of Arizona B.A. in Economics, University of California at Irvine

Research Areas

Areas

Sales Management, Professional Selling, Marketing Channels, Supply Chain, Influence Tactics, Emotional Intelligence, fMRI, Trust

Teaching at ESSEC

Sales Management, Principals of Marketing, Marketing Strategy (Ph.D.)

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