Richard Jones

Presentation

Dr Richard Gyrd-Jones research focuses on challenges to managing brands in the context of the multiple stakeholders. He is co-founder of the Brand Meaning Network, which brings together top international scholars in the area of brand meaning co-creation. He is particularly focused on how both for-profit and not-for-profit organisations manage their brand in the context of their brand eco-systems. His most recent research looks at brand identity co-creation and issues around the implementation of branding strategies at a managerial level. He achieves consistently high evaluations in his teaching at undergraduate, gradate and executive levels. Until 2010 he was the coordinator of the MSc programme in Marketing Communications Management at CBS which achieved a ranking of 2 in Western Europe by best-masters.com 

Richard Gyrd-Jones is a Docent in Brand Management at Oulu Business School, Finland

Richard Gyrd-Jones is a member of the Brand Meaning Research Clusterand the Social Media Research Cluster

Primary research areas

• Brand Mangement
• Corporate Branding
• Brand Value & Meaning
• Branding in Social Media
• Brand Eco-systems

Courses

CBS 2013-Present
Masters Level: Brand Governance (cand.merc. BCM), Perspectives in Brand Management (cand.merc. BCM), Corporate Branding & Communities (cand.merc. SMC), Retail Branding & Innovation (cand.merc. elective)

Bachelor Level: Multidisciplinary Case: Brand Management (IMK)

Griffith University 2010-2012
Masters Level: Branding, Retail Branding & Innovation, Integrated Marketing Communication.
Diploma Level: eCRM, Corporate Communications
Bachelor Level: Strategic International Marketing
School Outreach: Marketing & International Management

iESEG, Lille, France 2011
Masters Level: Retail Branding & Innovation

CBS 2006-2010
Cand Merc (MSc) Line Coordinator of the Marketing Communications Management - MCM graduate student 2-year cohort line (Now Brand and Communication Management - BCM). http://www.cbs.dk/uddannelse/kandidatuddannelser/candmerc/marketing/brand-and-communications-management

CBS 2004-2010
Masters Level: Brand Governance, Corporate Communications, Marketing Communications, Public Relations and Issue Management, Sales Management

Supervision

Master Thesis Projects : 50+

PhD STUDENTS

2017
Anna-Bertha Heeris Christensen: “Bloggers and Brands: Allies or Enemies? Understanding the Emerging Role of Bloggers and their Relations in the Brand Eco-system,” University of Hertfordshire

Serena Wider: “Challenges and implications of brand co-creation: understanding the concepts and processes involved in the co-creation of brands in multiple stakeholder ecosystems”
 

Completed

2014
Nicky Nedergaard, CBS: "Creating a Sustainable Operating Model for Design in Business: The role of brand in aligning company resources and custom value creation"

Natasha Cox, Griffith University: "Destination Brand Architecture: An exploratory study of nature-based destinations"

2012
Husam Alnaimi, Griffith University: "Relationship Marketing in the Jordanian Internet Sector: The inclusion of switching behavior and relational bonds into the relationship marketing model"