Ricardo Alcón
Adjunct Professor - Master in Market Research and Consumer Behavior at IE Business School
Schools
- IE Business School
Links
Biography
IE Business School
Education
- PIDD ESIC: Business & Marketing School (2008 — 2008)
- Master en Marketing Alimentario y Gran Consumo CESMA (1998 — 1999)
- Ingeniero Agrónomo Universidad Politécnica de Madrid (1992 — 1998)
Companies
- Client Development Manager NielsenIQ (2020)
- Professor Universidad Francisco de Vitoria (2018)
- Socio Fundador Asociación LujoDigital.org (2017)
- Adjunct Professor - Master in Market Research and Consumer Behavior IE Business School (2017)
- Associate Professor - Master in Marketing Universidad Carlos III de Madrid (2016 — 2020)
- Commercial Leader New Business Development Nielsen (2016 — 2020)
- Responsable División Luxury & Travel Nielsen (2015 — 2020)
- Client Business Partner Nielsen (2014 — 2016)
- Sales Force Solutions Leader The Nielsen Company (2010 — 2014)
Skills
- Dirección y desarrollo de equipos de trabajo
- Análisis competitivo
- Productos de alta rotación
Other
Estudios de mercado, Business Strategy, Market Analysis, Información sobre el consumidor, Estrategia de mercadotecnia, Análisis de mercados, Estrategia empresarial, Investigación de mercados
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