Reuben Png

Reuben is a design thinking practitioner who partners with organisations of all shapes and sizes to overcome complex problems, often resulting in increased business value, new designs, meaningful technology and happy users.

With over 15 years of experience in design and technology, Reuben understands what it takes for innovation to thrive and that it's rarely ever about programs and KPIs. It's about people taking ownership of problems and being empowered to drive change without fear.

His work in systems innovation and behavioural analytics across varied industries has resulted in digital music videos receiving the highest views in a brand's history (Oreo), complete redesigns of service experiences in the legal system to highlight empathy (Ministry of Law, Singapore), artificial intelligence systems to aid marketers and brands (Dentsu Aegis Network, global), record productivity in a neuroscience laboratory (Neuroscience Research Australia) as well as full sensorial experiences to buy furniture (Commune furniture).

He is currently CEO of IndegoX, an innovation design consultancy that services healthcare and finance industry clients. He also advises startups and founded a cafe that supports the arts community in Singapore.

Reuben holds a Master of Commerce and Economics in International Business and a Bachelor of Industrial Design (Honours) from the University of New South Wales, Sydney, Australia.