Rendra Chaerudin

Rendra graduated Master of Management degree in 2002. Since 2003 has begun actively teaching and currently joint with SBM ITB in Entrepreneurship and Technology Management Interest Group. In addition to teaching activities, Rendra was also much involved in Micro, Small and Medium Enterprises (SMEs) development. Research focus are SMEs development, the industrial cluster, and community based Entrepreneurship.

Research Interest:

• entrepreneurship

Teaching

• KU3011 - Student Entrepreneurship E
• MB1101 - Introduction to Business
• MB1201 - Technology for Business Innovation
• MB1203 - Leadership and Management Practice
• MB1212 - Study of Human Society
• MB3001 - Environmental Management System
• MB3004 - Entrepreneurial Leadership for Business Growth
• MB3131 - Family Business
• MB4019 - Creativity and Innovation
• MB4020 - Management of Technology
• MB4024 - New Product Development
• MB4053 - Corporate Social Responsibility
• MB4070 - Bio-industry Management and Entrepreneurship
• MK2001 - Design Thinking for Innovation
• MK2002 - Business Model and System Development (P)
• MK2101 - Technology Assesment and Forecasting
• MK2103 - Innovation and Business Economics
• MK2201 - Micro and Small Business
• MK3001 - Business Planning and Feasibility (P)
• MK3001 - Prototyping in Practice (P)
• MK3002 - Business Initiation Practice
• MK3012 - Service Business
• MK3013 - New Product Development
• MK3016 - Creative and Cultural Entrepreneurship
• MK3019 - Creativity and Innovation
• MK3019 - Prototyping in Practice for Technopreneurship
• MK3021 - Product Development
• MK4001 - Start-up Business Practice (P)
• MK4002 - Entrepreneurship Mentoring II (P)
• MM5015 - Business Initiation
• MM5017 - Business Growth Management
• MM5100 - Venture Management
• MM6063 - Business Plan in Property

Education

• 2002 Master in management
  Widyatama University, Indonesia
• 2000 Bachelor in Economics
  Universitas Sangga Buana YPKP, Indonesia

Research Award

• 2022 Membangun Transformasi Bisnis Go Digital Dan Pondasi Pemasaran Digital Bagi Umkm Kota Bandung
  Internal level research award/sponsorship granted by PPMI SBM ITB
• 2019 Development of Economic Empowerment in Islamic Boarding Schools in West Java
  Internal level research award/sponsorship granted by SBM ITB
• 2018 Model Pembelajaran e-learning
  Internal level research award/sponsorship granted by E-Learning of Institut Teknologi Bandung
• 2017 Menuju ekosistem industri kreatif yang berkelanjutan – sebuah pemetaan menggunakan analisis potensi ko-kreasi dan perancangan model bisnis multi sektor industri kreatif (Studi kasus: kota Bandung)
  Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung
• 2017 Crowdfunding sebagai alternatif baru pembiayaan bisnis start-up di indonesia
  Internal level research award/sponsorship granted by SBM ITB
• 2016 Strategy Industri Perkulitan yang Ramah Lingkungan
  Internal level research award/sponsorship granted by SBM ITB
• 2016 Model Pembelajaran Kewirausahaan Melalui Inkubator Bisnis Dalam Mendorong Keberhasilan Wirausaha Baru
  Internal level research award/sponsorship granted by Institut Teknologi Bandung
• 2015 Pengembangan Kurikulum Kewirausahaan pada Sekolah Menengah Atas dalam Rangka Meningkatkan Minat Siswa untuk Melanjutkan Studi Kewirausahaan di Perguruan Tinggi
  Internal level research award/sponsorship granted by School of Business and Management Institut Teknologi Bandung

Journal Articles

• 2019 The Impact Of Marketing Strategy In Event To Attract Fashion Customer’s Brand Awareness
  Annissa Karni Rachmadhian,Rendra Chaerudin. ASEAN Marketing Journal. Vol 11, No 1 (2019).
• 2018 Entrepreneurship Curriculum Development in Senior High School
  Rendra Chaerudin,Sri Hartati. International Journal of Engineering and Technology. Vol 7, No 3.25 (2018).
• 2015 Diamond Model Development of ICT Industry Clusters in a Developing Country
  Wawan Dhewanto,Rendra Chaerudin,Donald Crestofel Lantu,Sri Herliana,Evy Rachmawati Chaldun. Journal of Business & Management (COES&RJ-JBM). Vol 3 (2015).
• 2014 Triple Helix Model in Indonesian ICT Cluster Development
  Wawan Dhewanto,Raden Bayuningrat Hardjakaprabon,Donald Crestofel Lantu,Evy Rachmawati Chaldun,Rendra Chaerudin,Qorri Aina,Sri Herliana. World Applied Sciences Journal. Vol 30, pp: 302-307.
• 2014 Model of Entrepreneurship Learning in Growing New Entrepreneur (Case Study in Centre of Business Incubator, West Java, Indonesia)
  Sri Hartati,Wawan Dhewanto,Rendra Chaerudin,Lenny Martini. Journal of Education and Vocational Research. Vol. 5, No. 4 (December 2014).