Renan Petersen-Wagner

Renan is a Senior Lecturer in Sport Business and Marketing.

Renan has an interdisciplinary background, holding a BA (Hons) Sport and MPhil Business: Marketing both from the Federal University of Rio Grande do Sul (Brazil), which is considered by the Brazilian Education Ministry as the second best university in the country for the past 10 years. Before completing his PhD in Sociology and Social Policy at Durham University (2010-2015), Renan joined Coventry University as a Lecturer in Sport Management (2014-2016) where he lectured primarily in sport marketing modules. Since 2016, he holds a Senior Lectureship in Sport Business and Marketing at the Carnegie School of Sport. Renan is a Fellow of Higher Education Academy (Associate Fellow between 2014-2019).

Renan is currently interested in investigating the intersections of media, sport, technology, and cultural consumption by using novel methods as machine learning, network analysis, and netnography.

Current Teaching

• Lv5 Sport Broadcasting
• Lv6 Digital Media for Intl Marketing
• Lv7 Media and Digital Transformations

Research Interests

Renan's research interest spans from sociology to business studies with a particular attention to sport as a cultural phenomenon. In his research, Renan seeks to apply a digital sociological approach to sport studies by investigating distinct phenomena as metaphysical fandom, media representations, and technology in sport by way of novel methodologies such as machine learning, network analysis, and netnography. He is interested in distinct sporting cultures, in particular fan communities across different nation-states.

His research have appeared at Current Sociology, the International Review for the Sociology of Sport, and the Journal of Sport and Social Issues. Renan has also produced different book chapters on different topics as paralympic studies, football fandom, media representations, and the Global South. He participates actively on different international conferences as the ones from the European Sociological Association, British Sociological Association, International Sociology of Sport Association, and the European Association for the Sociology of Sport. Renan was an elected Board Member (2017-2019) of the RN28 Sport in Society at the European Sociological Association.

He acted as reviewer for Annals of Tourism Research, Sport Business, Management: An International Journal, Current Sociology, Sport Management Review, Global Networks, and the Social Sciences and Humanities Research Council of Canada.

Renan is a Visiting Lecturer at the Federal University of Rio Grande do Sul’s (UFRGS - Brazil) School of Sport, Physiotherapy and Dance MPhil/PhD programme in Human Movement Sciences. Renan has secured a prestigious European Union Erasmus+ funding for his visiting lectureship for the 2019/2020 academic year.

Renan has secured an internal Building International Collaboration Fund 2019/2020 for developing and strengthening research collaborations with the Federal University of Rio Grande do Sul (UFRGS), Federal University of Minas Gerais (UFMG), and University of São Paulo (USP) - Brazil.

Since 2018, Renan was identified as an Independent Researcher by the Carnegie School of Sport. Renan welcomes PhD proposals in the fields of cultural consumption of sport; media studies; cosmopolitanism and globalisation. He is particularly interested in the intersections of those topics within Global South contexts.